Abstract
Even the heavenly father has his own PR representative: the church. It spreads the word and the scripture of God in all countries, in order to create confidence-building measures.
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Notes
- 1.
The active press work acts through information media (e.g. press release, photos, press kit, newsletter) and dialogical means (e.g. press conference, editorial visit, journalist conversation).
- 2.
Cf. Handelsblatt (31.10.2012). International renowned economic newspapers are still the US Wall Street Journal and the British Financial Times.
- 3.
Twitter was founded in March 2006. Its usefulness as a widely used source of information is often overlooked because trivialities are also exchanged. Twitter announced in 2021 that it maintains around 320 million accounts with active users (people, organizations, companies and mass media). Twitter is financed by investors, stock sales and advertising tweets.
- 4.
You can become the mouthpiece of your field. A podcast can be subscribed to as an RSS feed (or with iTunes) or saved as an MP3 file.
- 5.
LinkedIn has around 770 million users in 2021 and is the world’s largest network for careers and business, especially for personal recruiting (see https://about.linkedin.com/de-de?lr=1).
References
Handelsblatt/Marktforschungsinstitut Mafo (Umfrage). (31.10.2012). Gedruckte Tageszeitung für viele unverzichtbar. http://www.handelsblatt.com/unternehmen/it-medien/umfrage-gedruckte-tageszeitung-fuer-viele-unverzichtbar/7317300.html. Accessed 01 Febr. 2015.
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Hermanni, AJ. (2023). Public Relations. In: Business Guide for Strategic Management. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-41367-5_36
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DOI: https://doi.org/10.1007/978-3-658-41367-5_36
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