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  1. Customer Relationship Management

    The cases of customer relationship management (CRM) address key CRM issues which are: the conceptualization and implementation of CRM by...
    Muhammad Ismail Hossain, Nasrin Akter, Abureza M. Muzareba in Marketing in a Transition Economy
    Chapter 2024

  2. Customer Relationship Management

    Die fortschreitende Digitalisierung in den Bereichen Marketing, Vertrieb und Kundenservice bietet neue und vielfältige Möglichkeiten, eine bessere...
    Torsten Albrecht in Digitalisierung in Industrie-, Handels- und Dienstleistungsunternehmen
    Chapter 2024

  3. Customer Relationship Management

    Über lange Zeit richteten Online-Händler ihr Hauptaugenmerk auf die Gewinnung neuer Kunden. Die Bindung bestehender Nutzer wurde nachrangig...
    Stefan Clausing in An die Spitze im E-Commerce
    Chapter 2024

  4. Customer Relationship Management

    In this chapter, we focus on CRM as one of the sub-capabilities of a CE capability. As we see, companies must acknowledge that they face two levels...
    Daniel D. Prior in B2B Customer Engagement Strategy
    Chapter 2023

  5. Supply Chain Management and Customer Relationship Management

    Supply chain management (SCM) and customer relationship management (CRM) have existed as separate developments. Even mainstream CRM system suppliers...
    Yiru Wang in The Palgrave Handbook of Supply Chain Management
    Reference work entry 2024

  6. Customer Relationship Management

    Aufgabe 1: Definition des Customer Relationship Management Was versteht man unter Customer Relationship Management (CRM)? Nennen Sie Beispiele für...
    Gianfranco Walsh, David B. Dose, Christopher Funke in Marketingübungsbuch
    Chapter 2022

  7. The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach

    The present study aims to analyze the electronic customer relationship management system based on marketing performance and knowledge management of...

    Mohammadjavad Shabankareh, Ali Sarhadi in SN Business & Economics
    Article 31 January 2023

  8. The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

    Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation...

    Kadarisman Hidayat, Muhammad Ishlah Idrus in Journal of Innovation and Entrepreneurship
    Article Open access 05 May 2023

  9. Customer-Relationship-Management

    Dieses Kapitel gibt eine Übersicht zu Customer-Relationship-Management (Kundenbeziehungsmanagement) und beleuchtet folgende Punkte: Customer Lifetime...
    Günter Umbach in Erfolgreich im Pharma-Marketing
    Chapter 2022

  10. Customer relationship management and its impact on entrepreneurial marketing: a literature review

    Entrepreneurship is one of the business forces with the greatest power to transform today's society, due to its ability to discover and take...

    Vicente Guerola-Navarro, Hermenegildo Gil-Gomez, ... Pedro Soto-Acosta in International Entrepreneurship and Management Journal
    Article Open access 13 June 2022

  11. Customer Relationship Management

    Wie das Eingangsbeispiel zeigt, ist Kundenorientierung keine Selbstverständlichkeit. Als Führungspersönlichkeit hat man dafür zu sorgen, dass das...
    Helmut Geyer, Luis Ephrosi, Alexander Magerhans in Crashkurs Marketing
    Chapter 2023

  12. Customer Relationship Management

    Die fortschreitende Digitalisierung in den Bereichen Marketing, Vertrieb und Kundenservice bietet neue und vielfältige Möglichkeiten, eine bessere...
    Torsten Albrecht in Digitalisierung in Industrie-, Handels- und Dienstleistungsunternehmen
    Chapter 2022

  13. Customer Success Management Hel** Business Customers Achieve Their Goals

    End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus...

    Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti in Management for Professionals
    Textbook 2023

  14. Understanding Customer Relationship Management

    Information and communication technology (ICT) provides small and medium enterprisesSmall and Medium Enterprises (SMEs) (SMEs) with strategic...
    Omar Hasan Salah, Zawiyah Mohammad Yusof, ... Nur Fazidah Elias in Critical Factors for Adoption of Customer Relationship Management
    Chapter 2023

  15. Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs

    This book explores the challenges in adopting customer relationship management (CRM) models in develo** countries, with a focus on Palestine....

    Omar Hasan Salah, Zawiyah Mohammad Yusof, ... Nur Fazidah Elias in SpringerBriefs in Business
    Book 2023

  16. Social Customer Relationship Management

    This chapter gives the reader a broader perspective on social media by discussing social customer relationship management (social CRM). Social CRM is...
    Amy Van Looy in Social Media Management
    Chapter 2022

  17. Customer Relationship Management im digitalen Zeitalter: Kundenbeziehungen entlang der Customer Journey aufbauen und stärken

    Insbesondere in den gesättigten B2C-Märkten gilt der Aufbau und Erhalt möglichst langfristiger Kundenbeziehungen als Schlüssel zum...
    Uta Scheunert in Innovatives und digitales Marketing in der Praxis
    Chapter 2023

  18. Digital Customer Relationship Management (e-CRM) in the Fashion Industry

    Customer relationship management (CRM) aims to acquire customers and to establish profitable and lasting relationships with them. The use of a...
    Emanuela Sommella, Annarita Sorrentino in The Garment Economy
    Chapter 2023

  19. Supply Chain Management and Customer Relationship Management

    Supply chain management (SCM) and customer relationship management (CRM) have existed as separate developments. Even mainstream CRM system suppliers...
    Yiru Wang in The Palgrave Handbook of Supply Chain Management
    Living reference work entry 2022

  20. The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior

    Understanding the nature of influences on customers’ purchasing decision is critical to marketing success. This study examined the relationship...

    Khleef Alkhawaldeh, Reem Suwan, Mais Qadri in OPSEARCH
    Article 15 July 2024
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