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2 Result(s)

within Fernando Oliveira Remove this filter Industrial and Production Engineering Remove this filter

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  1. No Access

    Chapter and Conference Paper

    Facades, Visual Merchandising, and Storytelling, How Brands Reinvent Themselves in the Post-pandemic

    When we thought of a shop** experience provided to a fashion consumer by the end of 2019, we basically remembered shop windows and shops with a good visual merchandising and storytelling project, allied to a...

    Gisele Nepomuceno, Catarina Moura… in Advances in Fashion and Design Research (2023)

  2. No Access

    Chapter and Conference Paper

    The Relevance of Communication Design and the Undeniable Power of Brands

    Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change...

    Daniel Raposo, Fernando Oliveira… in Developments in Design Research and Practi… (2022)