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Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
The present study aims to understand the impact of actual and ideal self-congruity with an event on spectators’ attitude and purchase intentions toward the sponsor brands. Further, the study investigates an un...
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Article
Open AccessExcision of brain tumour in a peritoneal dialysis dependent patient by awake craniotomy: a case report
End-stage renal disease has a high prevalence worldwide. Quiet often, we come across patients with end-stage renal disease surviving on haemodialysis or peritoneal dialysis who need surgery. The management of ...
