Communication Design and Branding
A Multidisciplinary Approach
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24 Result(s)
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Daniel Raposo
Interaction Design
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Chapter
Evaluation of the Design and Usability of the Digital Repositories of the Universities of Porto and Minho (PT), Yale (USA) and Melbourne (AU)
This study is part of the Wisdom Transfer (WT) research project, which aims to contribute to the scientific inscription of the individual legacies, at risk of disappearance, of retired or retiring professors, ...
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Chapter
Exploring Racial Diversity in Fashion Brand Advertising: An Instagram-Based Study of Three Prominent Brands
Cultural and racial diversity in fashion brand communication has been a growing discussion topic, often associated with either spontaneous or organized by citizens movements advocating for issues of discrimina...
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Chapter
Principles for the Design of Brand Marks
This chapter aims to deepen the understanding about the Design of Brand Marks in the design-symbolic-perception relationship to clarify concepts and contribute to the advancement of knowledge in this theme, as...
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Book
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Chapter
Dynamic Visual Identities: Fundamental Principles of Their Design
This article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approachi...
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Chapter
Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
This article seeks to analyze the importance of Corporate Visual Identity (CVI) for non-profit and social solidarity organizations. It starts from the case study of Escola Oficina (EO), where an evaluation and...
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Chapter and Conference Paper
Narrative Benchmarking in Scenario Assessments for Digital Design
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
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Chapter and Conference Paper
Brand Models: A Comparative Study on Brand Creation and Management
It has been observed, since the 2014s, the emergence of brand creation and management models that contribute to the sustainability of entities, organizations, territories and businesses. Each brand model propo...
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Chapter and Conference Paper
Gamification in Communicating the Concept of Circular Economy - A Design Approach
This paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We ...
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Chapter and Conference Paper
Design and Communication for the Territory: Promotion and Enhancement of Heritage Based on Tourist Routes
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic I...
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Book and Conference Proceedings
Advances in Human Dynamics for the Development of Contemporary Societies
Proceedings of the AHFE 2021 Virtual Conference on Human Dynamics for the Development of Contemporary Societies, July 25-29, 2021, USA
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Chapter and Conference Paper
A Brand Argument Driven Through Art and Schematics. Designing New Perspectives to Transform and Empower the Neighborhood
The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associatio...
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Book
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Chapter and Conference Paper
Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
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Chapter and Conference Paper
Visual Identity Design as a Cultural Interface of a Territory
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...
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Chapter and Conference Paper
Research Project Management in Communication Design: Methodology Proposal
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an appl...
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Chapter and Conference Paper
Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...
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Chapter and Conference Paper
Visual Storytelling - Creative Strategy of Visual Clues Promoted by Archetypal Images
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Ma...
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Chapter
The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing
Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...
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Chapter and Conference Paper
Innovation in Traditional Productive Sectors - Visual Curation in Design
The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, an...
