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    Chapter

    The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing

    Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...

    Vera Barradas, María Victoria Carrillo Durán, Daniel Raposo in Perspective on Design (2020)

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    Chapter

    From the Genesis to the Project Result: The Success of Design for Place Branding also Depends on the Modality of Contracting

    This chapter results from a research on place branding, within the scope of the Doctoral Program in Design of the School of Architecture of the University of Lisbon, referring to partial results of the researc...

    Emílio Ribeiro, Daniel Raposo, Marizilda Menezes in Perspective on Design (2020)