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    Chapter and Conference Paper

    The Contribute of Graphic Style and Connotations to Memorability of Brand Marks from Agri-Food Sector

    This study aims to understand the process of decoding brand marks particularly how people perceive brand marks styles and connotations, and also reveal which characteristics contribute a better memorization. I...

    Daniel Raposo, João Neves, José Silva, Catarina Laginha in Advances in Ergonomics in Design (2016)