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Chapter and Conference Paper
A Realistic UAS Traffic Generation Tool to Evaluate and Optimize U-Space Airspace Capacity
This paper presents a comprehensive Unmanned Aircraft System (UAS) traffic generation tool designed to create realistic and complex drone traffic scenarios for various operational use cases. The tool’s primary...
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Chapter and Conference Paper
A Checklist Proposal to Evaluate the Quality of University Websites
Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or i...
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Chapter and Conference Paper
Research Project in Communication Design: Development of a Management Model
The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a managemen...
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Chapter and Conference Paper
The Role of Visual Curation as a Contribution to the Development of Interfaces Between Academia and Business
By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contrib...
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Chapter and Conference Paper
The Relevance of Communication Design and the Undeniable Power of Brands
Communication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change...
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Chapter and Conference Paper
Visual Representation of Design Process: Research Projects in Communication Design
This study results of the application of the visual thinking methods through a non-interventionist methodology divided in two steps: exploratory interviews and exploratory descriptive diagrams. The research in...
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Chapter and Conference Paper
Lexus Used-Vehicle Online Platform: Comparative Analysis of Major Competing Brands’ Websites
The purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This...
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Chapter and Conference Paper
Narrative Benchmarking in Scenario Assessments for Digital Design
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contributi...
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Chapter and Conference Paper
Brand Models: A Comparative Study on Brand Creation and Management
It has been observed, since the 2014s, the emergence of brand creation and management models that contribute to the sustainability of entities, organizations, territories and businesses. Each brand model propo...
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Chapter and Conference Paper
Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool
Brand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contempor...
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Chapter and Conference Paper
Gamification in Communicating the Concept of Circular Economy - A Design Approach
This paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We ...
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Chapter and Conference Paper
Guidance and Public Information Systems: Diagnosis and Harmonization of Tourist Signage
The greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This pro...
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Chapter and Conference Paper
Design and Communication for the Territory: Promotion and Enhancement of Heritage Based on Tourist Routes
This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic I...
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Chapter and Conference Paper
The Potential of Narrative Devices in a Video Promoting the Use of an Ambarscience Didactic Toy in Classrooms
This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is...
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Chapter and Conference Paper
Research Project Management in Communication Design: Design Methodology Applied to Communication Design Research
The present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an applic...
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Chapter and Conference Paper
A Brand Argument Driven Through Art and Schematics. Designing New Perspectives to Transform and Empower the Neighborhood
The interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associatio...
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Chapter and Conference Paper
Contribution of Visual Ergonomics to a Holistic View of the Symbols Applied in Touristic and Cultural Signage: The Portuguese Case
Traffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1...
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Chapter and Conference Paper
Visual Identity Design as a Cultural Interface of a Territory
The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of ...
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Chapter and Conference Paper
Research Project Management in Communication Design: Methodology Proposal
The present article results of a research project, which as the main objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an appl...
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Chapter and Conference Paper
Methodology of Analysis of Brand Visual Identity of Food Products: Comprehension and Valuation of Graphic Signs
This study aims to contribute to the knowledge regarding the process of decoding Brand Marks and the perception of the Visual Identity of food products. Specifically, understanding how people understand the st...