Overview
- Written by an award-winning PR executive with over 20 years working in China, a recognized leader in the industry who has advised over two dozen Fortune 500 companies and a host of smaller firms
- Pithy and insightful, this book offers actionable ideas on every page plus real-world cases and stories that bring to life the key points
- Provides a clear blueprint for how to turn public relations into a competitive advantage in the world's largest, most complex market
Part of the book series: Palgrave Pocket Consultants (PAPC)
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Table of contents (10 chapters)
Reviews
'This book should be a key reference for those aspiring to win in the complex China market. David Wolf brilliantly synthesizes a professional lifetime of wisdom and insights in public relations in China and presents these in a richly engaging manner. Implementing the recommendations and avoiding the pitfalls identified by this public relations pioneer will help companies win in the China market where anything is possible, but nothing is easy.'
-Mary B. Teagarden, Professor of Global Strategy, Thunderbird School of Global Management
"Not only is David Wolf one of the foremost authorities on China's multifaceted public relations industry, but he has consistently demonstrated an uncommon ability to turn his many years of experience and insight into the kind of eloquent intelligence that remains rare in such a critical market. Businesses looking to proceed successfully in the country would do well to take note."
-Arun Sudhaman, Partner/Editor-in-Chief, The Holmes Report
'Wolf draws on his decades of experience to demonstrate how PR in China is much more than simply press releases and media engagement, but instead a critical function that impacts all aspects of a business's China operations especially sales. Anyone thinking about or currently doing business in China should read this book.'
-Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global
'I always felt that David Wolf could write the book on public relations in China. Now he has. David is the one of the preeminent voices on how companies can navigate and succeed through their public relations efforts in China. I'm honored to have David as a colleague at Allison+Partners and so pleased that many others will be able to enjoy David's unique perspectives through this book.'
- Scott Allison, Founder and Chairman, Allison+Partners, LLC
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Bibliographic Information
Book Title: Public Relations in China
Book Subtitle: Building and Defending your Brand in the PRC
Authors: David Wolf
Series Title: Palgrave Pocket Consultants
DOI: https://doi.org/10.1057/9781137483812
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2015
Softcover ISBN: 978-1-137-48379-9Published: 17 September 2015
eBook ISBN: 978-1-137-48381-2Published: 29 April 2016
Series ISSN: 2947-6127
Series E-ISSN: 2947-6135
Edition Number: 1
Number of Pages: XII, 226
Topics: International Business, Business Strategy/Leadership, Marketing, Corporate Communication/Public Relations, International Economics