Abstract
The phrase “360-degree marketing” denotes an integrated approach to marketing wherein the customer is surrounded by company or product messages literally everywhere they look: on TV, out of the home, on their mobile devices, in their newspapers, at the point of sale, and any number of other places where a marketing message can be stuck. The concept is powerful, and it has driven the marketing profession for decades.
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© 2015 David Wolf
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Wolf, D. (2015). 360-Degree PR in China. In: Public Relations in China. Palgrave Pocket Consultants. Palgrave Macmillan, London. https://doi.org/10.1057/9781137483812_9
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DOI: https://doi.org/10.1057/9781137483812_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-48379-9
Online ISBN: 978-1-137-48381-2
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