The Basics and First Steps

Abstract

If you spend some time strolling along the high streets of Bei**g or Shanghai, you might think that most companies have China cracked: international brands are predominant among the cars on the streets, among the products in grocery stores, and in the advertising that pervades urban life in China. And you won’t walk far before realizing that Starbucks, McDonald’s, KFC, and Pizza Hut are daily staples of Chinese life.