Kundenwert
Grundlagen - Innovative Konzepte - Praktische Umsetzungen
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Article
Doubt in store: vaccine hesitancy among grocery workers during the COVID-19 pandemic
The objective of this study was to assess the influence of workplace safety conditions alongside the World Health Organization’s model of the “3 Cs”, on grocery store workers’ vaccine hesitancy concerning COVI...
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Article
No future, no kids–no kids, no future?
Individuals around the world believe global climate change is a major threat, with media attention and polling suggesting young adults may decide to go childfree as a result. Yet, there is limited research on ...
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Chapter
Die Bedeutung des Kundenwertes im Marketing-Controlling
Während die Betrachtung von Unternehmenswerten, Markenwerten, Bewertungen von Lieferanten und Projekten u. a. eine lange Tradition in der Betriebswirtschaftslehre, im praktischen Management und im Controlling ...
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Article
Open AccessMay we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews
Acknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary re...
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Chapter and Conference Paper
Zone of Optimal Distinctiveness: Provider Asset Personalization and the Psychological Ownership of Shared Accommodation
In this paper, we conceptually explore how value co-creation in peer-to-peer lodging services is constrained by a fundamental tension between a provider’s personalization and psychological ownership of a share...
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Book
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Chapter and Conference Paper
Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation
Corporate reputation and consumer satisfaction can both be regarded as important drivers of a firm’s competitive advantage (Balmer and Greyser 2003; Fombrun 1996, Fornell 1992). Investigating the antecedents a...
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Book
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Chapter
Overview
After having analyzed various measurement methods in the previous section, the following five chapters turn away from a theoretical scrutiny and focus on applied Reputation Management. Various case studies fro...
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Chapter
Overview
The articles in this part of the book lay the foundation for understanding, analyzing, and managing corporate reputation. Liehr-Gobbers and Storck introduce this chapter by focusing on the concept of corporate re...
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Chapter
Overview
The management of reputation inevitably requires measurement. However, the object, methodology, underlying research interest and further use of measurement findings may vary. This part provides an insight into...
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Chapter
Challenges in Measuring Corporate Reputation
In the second chapter, Helm and Klode describe the “Challenges in Measuring Corporate Reputation” which most communication professionals should be aware of when selecting a measurement tool. The authors expand...
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Chapter
Overview
Reputation management is a crucial task for organizations. The previous chapters do not only demonstrate that the vital need for reputation management is generally recognized, but that measurement tools are co...
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Chapter
Corporate Reputation: An Introduction to a Complex Construct
Demonstrating and providing evidence for what corporate reputation contributes to the value creation of companies are the main objectives of this book. Helm starts out with looking at definitions of corporate ...
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Chapter
Kundenbewertung im Rahmen des CRM
Neben der Forderung, effektive Verbesserungen der Leistungsangebote für Kunden zu realisieren, wird das praktische Marketing von Unternehmen in einer Wettbewerbswirtschaft mit dem Gebot konfrontiert, Geschäfts...
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Chapter
Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares
Reputation is one of the most important intangible assets of a firm. For the most part, recent articles have investigated its impact on firm profitability whereas its effects on individual customers have been ...
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Article
The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty
Prior research suggests that corporate reputation is a determinant of initial investment decisions, possibly leading to detrimental stock choices. Its effect on established investor relationships, namely inves...
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Book
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Book
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Chapter
Kundenempfehlungen als Baustein des Kundenwerts
„Zufriedene Kunden sind die beste Werbung“ oder „Der beste Verkäufer eines Unternehmens ist sein zufriedener Kunde“ sind allseits bekannte Redensarten der Unternehmenspraxis. Kundenempfehlungen sind in vielen ...
