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    Chapter and Conference Paper

    Zone of Optimal Distinctiveness: Provider Asset Personalization and the Psychological Ownership of Shared Accommodation

    In this paper, we conceptually explore how value co-creation in peer-to-peer lodging services is constrained by a fundamental tension between a provider’s personalization and psychological ownership of a share...

    Anita D. Bhappu, Sabrina Helm in Advances in Service Science (2019)