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    Chapter and Conference Paper

    Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract

    Conventional stakeholder theory suggests that corporations and their agents should avoid engaging in potentially controversial social and political debates, which may alienate existing and potential customers....

    Pamela Richardson-Greenfield, Monique Bell… in Celebrating the Past and Future of Marketi… (2022)