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Chapter and Conference Paper
More Than the Bottom Line: Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses? An Abstract
Family business owners derive socioemotional wealth from their enterprises. Socioemotional wealth consists of the non-economic benefits for the owners, including family influence on the business, the social bo...
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Chapter and Conference Paper
Do Black Lives Matter More to Companies Represented by Women? An Examination of Gender Differences in Corporate Responses to Racial Reckoning: An Abstract
Conventional stakeholder theory suggests that corporations and their agents should avoid engaging in potentially controversial social and political debates, which may alienate existing and potential customers....
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Chapter and Conference Paper
Global Country Social Responsibility: What Is It? An Abstract
Corporate social responsibility (CSR), which refers to business practices and corporate resource contributions that help improve societal well-being (Kotler & Lee, 2005), and its impact on a country’s bottom l...
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Chapter and Conference Paper
Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference
Growth among multilingual consumers in the United States requires service marketers to consider service language use. While the limited research to date asserts that multilingual consumers prefer service in th...
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Chapter and Conference Paper
The Effects of Spokesperson Accent on Attitude Toward Advertising and Brand: A Hedonic Versus Utilitarian Perspective
Although spokesperson accent is one important communication component in changing consumers' attitude toward advertising and brand, academic research in the marketing literature has not yet put much importance...
