Skip to main content

2 Result(s)

within Hyok** Kwak Remove this filter Social Sciences, general Remove this filter

and

  1. No Access

    Article

    Space between products on display: the impact of interspace on consumer estimation of product size

    This research examines the effect that leaving space between products has on consumers’ estimation of product size. We theorize and empirically confirm that when space is left between products (i.e., the displ...

    Yuli Zhang, Hyok** Kwak, Marina Puzakova… in Journal of the Academy of Marketing Science (2021)

  2. No Access

    Article

    Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

    Consumer ethnocentrism is an important concept that is used to understand international marketing phenomena. In this article, the authors conduct two empirical studies. Using consumer data from the United Stat...

    Hyok** Kwak, Anupam Jaju, Trina Larsen in Journal of the Academy of Marketing Science (2006)