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Article
An integrated model of retail brand equity: the role of consumer shop** experience and shop** value
Brands are valuable intangible assets with long-term benefits. In the retail industry, branding is particularly important due to the highly competitive nature of the industry. Even though previous studies have...
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Chapter and Conference Paper
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
Retailers increasingly utilize private label branding strategy in an effort to simultaneously increase store loyalty and compete with national brands (Ailawadi and Keller 2004; Nies and Natter 2012). Previous ...
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Article
Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
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Chapter and Conference Paper
A Comparison of Perceived Trust in the Buyer-Seller Dyad for Goods and Services
The question of how salesperson attributes affect selling success is an important issue in sales management research. The research described here investigates a model of salesperson attributes and their relati...
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Chapter and Conference Paper
Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness
In the Miles and Snow typology (1978), three successful strategic orientations, the Prospector, Defender, and Analyzer are hypothesized to outperform firms without a strategic orientation (the Reactor). Adopti...
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Chapter and Conference Paper
Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View
Research into the Miles and Snow (1978) organizational types indicates that many organizational processes vary according to strategy. Since organizational adaptation is driven by the firm’s response to its ext...
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Article
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Since exporting is the most popular mechanism by which firms engage with international markets, understanding the drivers of export market performance is key to explaining firms’ international competitiveness....
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Article
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Evidence within the marketing literature has shown that marketing capabilities are important drivers of firm performance. However, very little is known about how firms improve their marketing capabilities via the...
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Article
The impact of product market strategy-organizational culture fit on business performance
Drawing on the organization theory literature concerning configuration theory, competing values theory, and fit assessment methodologies, we examine the existence and performance impact of product market strat...
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Article
Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support
Interest in management control approaches and organizational factors associated with higher levels of salesperson performance is reflected in research streams concerned with behavior-based control strategies a...
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Article
Marketing's Role in the Development of Competitive Advantage: Evidence from the Motor Carrier Industry
Marketing capabilities have been theorized as important factors inachieving a competitive advantage. To date, research in this area has beenmostly theoretical in nature. This study presents empirical evidence ...
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Article
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