-
Chapter and Conference Paper
Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
Retailers increasingly utilize private label branding strategy in an effort to simultaneously increase store loyalty and compete with national brands (Ailawadi and Keller 2004; Nies and Natter 2012). Previous ...
-
Chapter and Conference Paper
An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured Abstract
Recent estimates are that half of all deaths in the USA are due to mostly preventable diseases. Thus disease prevention is necessarily an increasingly important focus of modern public policy. Diabetes rates ar...
-
Chapter and Conference Paper
A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models)
Today’s competitive marketplace increasingly pressures organizations to provide benefits beyond those desired by end consumers, to enhance some facet of the surrounding community (Lacey et al. 2015). In respon...
-
Chapter and Conference Paper
Fear Versus Scare Appeals as Moderators in Effective Health Messaging
Fear appeals are often engaged in prosocial change marketing campaigns with the belief that these messages will raise severity and susceptibility beliefs among consumers. With effective advertising messages, p...
-
Article
High-Risk Drinking Among Female College Drinkers at Two Reporting Intervals: Comparing Spring Break to the 30 Days Prior
Alcohol use has increased among college women in the past decade, and although event-specific high-risk drinking is common among college students, few studies have focused on Spring Break-specific high-risk dr...
-
Article
Exploring the national and organizational culture mix in service firms
Using representative samples of U.S. and Japanese retail service firms, this study explores whether one particular type of organizational culture is the best with respect to business outcomes (performance and ...
