29 Result(s)
within
Bruno Sousa
Tourism Management
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Chapter and Conference Paper
Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal
Considering the current dynamics of cultural touring and the growing importance of branding, the present study aims to understand the importance of cultural marketing in customer relationship management and cu...
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Chapter and Conference Paper
Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process
Tourism has been playing a very important role as a factor of regional and local development, through the cultural consumption of tourists. Creative tourism emerges from a new paradigm of cultural tourism, whe...
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Chapter and Conference Paper
Movie Tourism and Attracting New Tourists in the Post-pandemic Period: A Niche Marketing Perspective
The COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVI...
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Chapter and Conference Paper
Managing Motivation (Outside) Business Contexts: Tourism and Teambuilding
Tourism is a multifaceted phenomenon and geographically complex, which moves millions of people worldwide and with a predominant contribution to the economy. The tourism is a psychological state of understandi...
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Chapter and Conference Paper
The Basic Social Process of “Re-functionalising” and Its Implications for Housing Tourism: A Niche Tourism Perspective
Tourism has been regarded by Portuguese governmental authorities as a device of economic diversification of rural areas, thus contributing to the revitalization of the most depressed regions of the country. Fo...
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Chapter and Conference Paper
Accessible Tourism: Stakeholders Perspective in the City of Braga
The present research aims to understand and to analyse the accessible tourism in the city of Braga, with a special focus on people with motor disabilities whose limitation confines them to a wheelchair. From t...
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Chapter and Conference Paper
Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination
Football is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this resear...
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Chapter and Conference Paper
Supply Diversification and Coopetition in Rural Tourism
This study addresses the theme of Rural Tourism (RT) in the “Quadrilátero do Minho”, composed of the municipalities of Barcelos, Braga, Guimarães and Vila Nova de Famalicão (Portugal).
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Chapter and Conference Paper
Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights
Green marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the ma...
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Chapter and Conference Paper
Safety Seal Clean & Safe and Recovery of Tourism Marketing in the (Post) Pandemic Context
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
Tourism Development Through the Events Industry: The Case of Outdoor Corporate Events
Many types of tourism can be treated as facilitators to answer the market needs, as events tourism. The link between events and tourism is explicit in several studies, showing tourists as participants in event...
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Chapter and Conference Paper
Sustainability in Rural Tourism: The Strategic Perspective of Owners
There is a multiplicity of reasons and purposes behind the growing demand for rural tourism experiences. The personalised encounter between place, people/culture, and guests. As expected, the rural accommodati...
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Chapter and Conference Paper
Trends and Segmentation of Medical Tourism: An Approach to Reproductive Tourism
This study aims to understand some of the main trends in tourist segmentation in the context of medical tourism, with an emphasis on reproductive tourism (or, also called fertility tourism). The research study...
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Chapter
Tourist Experience in Rural Areas in Portugal: The Case of the “Quadrilátero Do Minho”
Rural tourism (both physical and emotional experiences) has been increasingly sought after for a multitude of reasons. The personalised encounter between places, people/culture and guests, characteristic of ru...
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Chapter and Conference Paper
Northern Portugal Tourism Experiences Management for the Post-Covid Period: Facing Demand Changes in Tourism Products and Services
Several authors consider that the current outbreak of COVID-19 presented serious economic consequences worldwide, leading to dramatic changes in companies and consumers behavior, improving changes in communica...
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Chapter
Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal
Cooperation is a strategy increasingly used in the tourism sector, as it can enhance cross-border tourism, including in regions characterised by historical singularities, social and institutional relations, wh...
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Chapter and Conference Paper
Market Segmentation and Relationship Management of Fashion Tourism: An Exploratory Perspective
This study aims to understand some of the main trends in tourist segmentation in the context of fashion tourism, with an emphasis on relationship marketing. The research study brings together a proposed concep...
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Chapter
Team Building Activities as a Contribution to Tourism Development: A Case Study in the North of Portugal
Tourism assumes a position as a source of income and development, carryings the need to segment its offer according to the motivations of the demand, giving rise to various niches that adapt their products to ...
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Chapter and Conference Paper
Place Marketing and Destination Management: A Study in the “Quadrilátero do Minho”
Territorial Marketing is a set of strategic actions planned, aiming to improve the competitiveness of a territory and consequently contributing to its development, promoting the satisfaction of the residents ‘...
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Chapter
The Brazilian Tourist on International Trips: A Behavioral Analysis
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
