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Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages
This qualitative research explores the intricate relationship between city branding and vernacular architecture within the context of indigenous...
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City branding, discourse and politics: a case study on Compassionate Louisville
Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local...
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District branding: content analysis toward identifying brand dimensions at the district scale
Place branding studies and practices have gained much attention in the last decades. Specifically in the globalized world, we are witnessing where...
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"Mind over heart?": Exploring the influence of emotional, cognitive, and behavioral responses to CSR in challenging times
A lot of previous research has focused on the public’s intentions to support organizations based on their actions related to Corporate Social...
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Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period
The horn effect bias refers to the phenomenon where a negative trait influences a person's or brand's overall perception. This study examines the...
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Using AI in the creation of municipality slogans
In this exploratory study, Chat Generative Pre-trained Transformer (ChatGPT), a chatbot developed by OpenAI, is utilized in the creation of slogans...
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Proactive Versus Reactive Issues Management Strategies and Stakeholder Support for a Company
The way in which companies manage social issues can affect how stakeholders perceive these companies and their actions. Research has suggested that...
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Effects of CSR-Related Media Coverage on Corporate Reputation
Based on framing and attribution theory, this study explores the mediator role of CSR skepticism within the relation of media coverage about...
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The effect of self-city brand connection on city brand ambassadorial behavior in a cultural city: the mediating role of city attachment
Cities construct attractive urban images by formulating brand strategies to gain a competitive advantage, with widespread application of the cultural...
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Unpacking soft power for cities: a theoretical approach
Recently, there has been a resurgence of cities asserting their presence in the international arena, from engaging in collaborations with global...
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“We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding
Innovation is essential for all entities today, including cities, states, regions, and nations. These entities not only establish policies to drive...
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CSR Did Not Take Place: An Empirical Study Exploring Consumers Trapped in Paradoxes
How consumers perceive corporate social responsibility (CSR) has shifted significantly over the past decades. Initially, a voluntary commitment to...
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Place branding and sustainable development: a sco** review
Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic...
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Innovation Reputation, Firm Value, and Financial Performance: The Moderating Role of Industry
This research explores the impact of firm-level innovation reputation on both firm value and financial performance, examining these relationships...
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Navigating Misfit Feedback: The Role of Organizational Prestige in Early-Stage Recruitment
Recognizing the ability of organizational prestige to meet financial, career, social, and status needs, we posit that job seekers will desire...
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Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland
The purpose of this study is to increase the understanding of two extreme brand relationships, namely brand love and brand hate, and their...
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Designing a model of Iranian international women’s sport diplomacy
This study was conducted to design a model of Iranian international women’s sport diplomacy. This research was performed qualitatively using the...
