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  1. Application of Internet big data analysis technology based on deep learning in tourism marketing performance evaluation

    Marketing through the network is the basic marketing method in the information age. It has certain marketing value, and its position has gradually...

    **aoguang Su, Wei Yin in Soft Computing
    Article 25 May 2023
  2. Digital marketing management control system based on blockchain under the internet background

    Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in...

    Ruoqian Yang, Haichang Jiang in Soft Computing
    Article 16 May 2023
  3. Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet

    Abstract

    Content marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...

    L. V. Bulantseva in Russian Engineering Research
    Article 27 July 2023
  4. RETRACTED ARTICLE: Internet of Things-assisted E-marketing and distribution framework

    Internet of Things (IoT) provides major advantages as it allows for more creativity and competitiveness for E-marketing and distribution. The IoT...

    Shanmugan Joghee in Soft Computing
    Article 22 June 2021
  5. Socio Cyber-Physical System for Cyber-Attack Detection in Brand Marketing Communication Network

    Brand truthfulness, consumer trust, and economic security are all seriously dangerous from sophisticated cyberattacks targeting brand communication...

    SiFan Yang, Haiming Long in Wireless Personal Communications
    Article 18 June 2024
  6. Marketing Strategy Innovation Based on Mobile Internet Technology

    The birth and development of mobile Internet has brought about great changes in the marketing environment. Based on the comprehensive arrival of the...
    Conference paper 2022
  7. Marketing Strategy of Digital Transformation of Electricity Market in the Internet Era

    With the rapid development of market econoour and the continuous deepening of market-oriented reforms of the power system, power supply companies...
    Conference paper 2023
  8. Influence of Mobile Internet Based on Big Data Analysis on Integrated Marketing Communication Mode

    The development of the mobile Internet is an important trend today, and the development of all areas of life is based on the mobile Internet....
    Conference paper 2023
  9. Design of sports goods marketing strategy simulation system based on multi agent technology

    Unlike other marketing strategies, sporting goods marketing strategies are affected by the fragility and randomness of marketing data, resulting in...

    Article 09 May 2024
  10. Electric Power Marketing Measurement Management System Based on Computer and Internet Technology

    With the rapid development of computer and Internet technology, domestic power companies have also begun to strengthen internal system reforms. From...
    Conference paper 2023
  11. Hybrid Teaching Model of Internet Marketing Gold Course: Based on Chaoxing Information Technology

    With the development of modern education informatization, and the arrival of the global COVID-19 epidemic in 2020, online education has developed in...
    **liang Wang, Ying Li in Frontier Computing
    Conference paper 2023
  12. Application of RBF network structure and data mining in e-commerce network marketing

    At present, market competition is increasingly encouraging, and the profit space of intermediary agents in the supply chain is constantly being...

    Pengyu Zhu in Soft Computing
    Article 26 June 2023
  13. The Internet of Things and Its Aspect for Digital Marketing During COVID-19 Pandemic

    This paper is prepared to identify the influence of the Internet of things and its aspects in digital marketing during the COVID-19 pandemic. The...
    Amgad S. D. Khaled, Khaled M. K. Ismail Alshaketheep, ... Viney Dhiman in Proceedings of Second International Conference in Mechanical and Energy Technology
    Conference paper 2023
  14. Time and cost-effective online advertising in social Internet of Things using influence maximization problem

    Recently, a novel concept called the Social Internet of Things (SIoT) has emerged, which combines the Internet of Things (IoT) and social networks....

    Reza Molaei, Kheirollah Rahsepar Fard, Asgarali Bouyer in Wireless Networks
    Article 04 October 2023
  15. Evaluation of the Effectiveness of Marketing Communications on the Internet Using Mathematical Modeling Methods

    The article is devoted to the consideration of the features of the analysis of the effectiveness of marketing communications on the Internet using...
    Kiana Zolala, Olga Kononova, Andrey Firsov in XV International Scientific Conference “INTERAGROMASH 2022”
    Conference paper 2023
  16. An Enterprise Marketing Channel Optimization Strategy in the Context of “Internet + ”

    With the continuous improvement of the development level of social modernization and the continuous deepening of economic system reforms, China has...
    Conference paper 2022
  17. Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations

    Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...

    Sarita Patil, Vinod Vaze, ... Hemant Mahajan in Soft Computing
    Article 13 July 2023
  18. RETRACTED ARTICLE: Evaluation of problems and countermeasures in marketing teaching based on cloud computing data aggregation algorithm

    In this study, we present a highly practical marketing course. Through learning marketing, we can cultivate students’ ability to analyze, solve and...

    Weinan Shen in SN Applied Sciences
    Article Open access 22 April 2023
  19. Marketing

    Nach dem modernen Marketingverständnis richtet sich das gesamte Unternehmen nach den Kunden aus, sodass alle Unternehmensfunktionen wie Finanzierung,...
    Egon Leimböck, Andreas Iding, Heiko Meinen in Bauwirtschaft
    Chapter 2024
  20. Using Industry 4.0 Tools in the Implementation of Modern Event Marketing

    People have been sharing information since ancient times. The method of transmission and communication changes concerning the environment and the...

    Annamária Behúnová, Marcel Behún, Lucia Knapčíková in Mobile Networks and Applications
    Article 27 October 2022
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