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Intelligent business to business (B2B) marketing campaigns recommendation using personalized fuzzy preference temporal graph
The business owners have significantly focused on improving the business to business (B2B) services to enhance business productivity. Numerous...
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Social context-aware and fuzzy preference temporal graph for personalized B2B marketing campaigns recommendations
Many businesses benefit from the business-to-business (B2B) campaign recommendation strategy. Complex commodities and user profiles restrict the...
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Digital PR and Communication with B2B Enterprises in the Digital Era
AbstractThere is an evident need for the rapid introduction of digital public relations (PR) at Russian enterprises, so as to raise brand awareness....
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Designing a Business-to-Business Virtual Fashion Showroom in the Metaverse: A Padded Jacket Case Study
One key aspect of the fashion industry is the presence of small manufacturing companies and their need to present a sample collection to the reseller...
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Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet
AbstractContent marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...
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Efficiency in Business-To-Business Communications: The Benefits of Visual Basic for Applications Macro Implementation for Repetitive Tasks
The best business relationships are built as relationships between people and organizations that work together to achieve common goals. In the...
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A B2B Marketplace eCommerce Platform Approach Integrating Purchasing and Transport Processes
Business-to-business (B2B) marketplace eCommerce platforms have grown in number in the last years. While these platforms allow product/service...
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Investigation of Digital Product Services for B2B Products
For companies, it became quite common to offer their customers the whole package of product-service systems instead of just a product by itself....
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AI-Based Invoice Payment Date Prediction for B2B
Prediction of invoice payment date through machine learning in the B2B marketing is an important factor that affect the business dealings between the...
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Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence
The research aims to measure the extent of the possibility of maximizing the marketing capabilities of both the B2B platform (from company to...
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Extended Reality in Business-to-Business Sales: An Exploration of Adoption Factors
Extended reality (XR) has the potential to change well-established practices in business-to-business (B2B) sales. We investigate in this paper under...
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Testing the Performance of Feature Selection Methods for Customer Churn Analysis: Case Study in B2B Business
Churn analysis has recently become one of the favorite topics of marketing teams with the development of machine learning models. This study aims to...
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Survival Strategies for IT Companies During Crisis: A Case Study of Russia
This thesis addresses the decision-making and survival strategies of IT companies in Russia amid socio-political conflicts. It investigates why IT...
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Using the Knowledge of Competent Salespeople: Modeling Business Negotiation Topics to Obtain Customers’ Real Needs
This study focuses on the business negotiations conducted by competent salespeople to elicit the true needs of their customers. Herein, we devise a...
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Organizational Communication: How to Engage Internal Communication in a B2B Case Study
Organizations need to evaluate and improve internal communication process to keep and leverage employee engagement. This investigation aims to...
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Digital Sales in B2B: Status and Application
The megatrend of digitalization has transformed the way companies are doing business with their clients. We show that digitizing business-to-business...
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Some Changes Are Invisible to the Eyes: Transformation of Business Models, Organizations, and Cultures
This chapter explores the underlying and invisible mechanisms of digital transformation in the architecture, engineering, and construction (AEC)...
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Automated Consulting Services—Perspectives of Customers, Consultants and Companies
The consulting industry, traditionally characterized by personal relationships, faces a rapidly evolving competitive landscape. In the digital world,...
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Sustainability Assessment in Product Design—Perspectives from Finnish Manufacturing Companies
Sustainability has a major impact on manufacturing companies. However, the perspectives of the multifaceted concept of sustainability and...
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The Relationship Between Artificial Intelligence and Digital Marketing in Business Companies
For business, seeking to create more effective marketing campaign the connection between digital marketing and artificial intelligence (AI), is...