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Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model
This study explores the attitude–behavior relationship among voters for political party brands that use a sustainable or green marketing approach. A...
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The Impact of Changing Political Positions on Charitable Donations: A Case Study of a Political Scandal in South Korea
This study examines whether political ideology switching by moderates mediates their charitable donations. Using the impeachment of Park Geun-hye,...
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The paradox of political legitimacy: the political inclusion and entrepreneurs’ firm strategies
This paper examines the paradoxical impact of political legitimacy by exploring the relationship between legitimacy due to political inclusion by...
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When political ties matter for firm performance? The role of CEO’s political utilization orientation and prosocial orientation
This study investigates how and under which conditions political ties affect firm performance in a transition economy. Using the network-based view...
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Discovering thematic change and evolution of political connections research
This research aims to enlighten current and future research trends on political connections by providing complete bibliometric map** through...
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The Effect of Political Marketing on the Electoral Behavior of Greek Voters
The current paper is positioned primarily on the statement that the voter is influenced by political communication and political marketing, produced...
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Political connections and profit persistence in India
The extant literature on corporate political activities has extensively examined whether and how political connections help in improving performance....
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Political Commitment to resource management, the African case
Natural resources' importance in economic and social development has been a recurring theme in development and policy debate. While existing research...
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Political connections and remuneration of bank boards’ members: moderating effect of gender diversity
This study investigates the impact of political connections of members of banks’ Boards of Directors on these boards’ remuneration, and the influence...
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Home country’s economic and political institutions: firms’ ownership decisions in cross-border acquisitions
The influences of a home country’s economic and political institutions on acquirers’ cross-border acquisitions (CBAs) ownership strategies remains...
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The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective
This study aims to solve the mystery of youth’s online political party brand engagement (OPBE) on social networking platforms, such as Facebook...
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Political social media marketing: a systematic literature review and agenda for future research
We focus on political marketing and conduct a systematic literature review of journal articles exploring political marketing on social media. The...
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Political directors and corporate social responsibility: Are political ideology and regional identity relevant?
This study analyzes the influence of directors with political connections on corporate social responsibility (CSR). Using a sample of Spanish savings...
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Board political connections and financial fraud: The case of business groups in South Korea
Are business groups more likely to commit financial fraud when they are politically connected? Many past studies and anecdotal evidence have pointed...
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Do board characteristics moderate the relationship between political connections and cash holdings? insight from Asian countries
This study investigates the impact of board characteristics on the relationship between political connections and cash holdings in Asian countries....
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The impact of political ties on firms’ innovation capability: Evidence from China
Though the benefits of political ties in emerging markets are well-documented, their potential negative impact on firms' innovation capabilities...
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Does natural resource abundance breed corruption? The role of political institutions
Over the last few decades, the effect of natural resources on economic growth has become a long-debated issue. Countries with abundant natural...
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Do political connections affect the market reaction to firms’ inclusion in or exclusion from the Sharia index?
Previous studies have clearly documented the shareholder advantages and disadvantages of political connections. However, evidence of the role of...
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The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach
Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product...
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The new government–business relationship and corporate philanthropy: An analysis based on political motivation
There has long been debate about whether the motives for corporate philanthropy are selfish or altruistic in nature. This study takes A-share listed...
