Search
Search Results
-
E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect
This study aims to explore the significant factors driving food consumption through three e-commerce modes: Business-to-Consumer, Online-to-Offline...
-
Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents
The emergence of artificial intelligence technologies, such as recommendation agents, presents new challenges and opportunities for marketing....
-
The role of presentation order in consumer choice: the abrupt disparity effect
Extant research in presentation of products in a product line shows that price structure of items affects consumers’ decision-making. Extremeness...
-
Counterfactual inference for consumer choice across many product categories
This paper proposes a method for estimating consumer preferences among discrete choices, where the consumer chooses at most one product in a...
-
A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
While digitalization offers numerous new possibilities for value creation, managers have to overcome a number of threats and obstacles that it...
-
Testing a theory of strategic multi-product choice
This paper tests a theory of strategic multi-product choice ( SMPC ) using empirical evidence from a large-scale choice experiment, two smaller...
-
Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
This research assesses how adult consumers perceive and behave concerning ethical practices, aiming to comprehend the obstacles that hinder ethical...
-
System Design Choice in the Sharing Economy: How Different Institutional Logics Drive Consumer Perception and Consumers’ Intention to Use Sharing Systems
The sharing economy provides consumers with temporary access to various products. As a growing business trend that continuously attracts new...
-
Housing Choice Willingness of Urban Residents: The Interaction of Tenure Choice, Space Choice, and Time Choice
The uncoordinated contradiction between housing supply and demand is serious. To address this issue, it is crucial to focus on the perspective of...
-
Freedom from interference: Decisional privacy as a dimension of consumer privacy online
The introduction of AI-based technologies has dramatically altered the premises for consumer privacy, enabling the unprecedented manipulation of...
-
Consumer proactive empowerment: A systematic review and taxonomy development
While consumer empowerment has been a buzzword in scholarly and managerial circles, the marketing domain lacks a synthesis of consumers’ actions...
-
How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction
The use of conversational agents (e.g., chatbots) to simplify or aid consumers’ purchase decisions is on the rise. In designing those conversational...
-
Consumer Behavior
The cases on consumer behavior relate to both the covert and overt aspects of consumers’ behaviors. In particular, consumer attitude formation and...
-
Conceptualising and measuring consumer perceptions of brand wastefulness
Consumers consider the wastefulness of brands and are predisposed to exhibit aversion to those perceived as wasteful. However, there is a lack of...
-
Revolutionizing consumer insights: the impact of fMRI in neuromarketing research
This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or...
-
Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain
Co-branding is an effective way for companies to expand their market and increase brand awareness. To study the conditions for a co-branding...
-
The Experience of Consumer Choice
Subjective consumer experience has important implications for marketing practice. In particular, consumer choice is marked by conflict between...
-
Consumer Decision-Making Strategies
Apply rational decision-makingdecision-making models to assess and predict consumer choices, equip** the ability to recognize and use these models...
-
Perceived fairness of direct-to-consumer genetic testing business models
Although consumers and experts often express concerns regarding the questionable business practices of direct-to-consumer (DTC) genetic testing...
-
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing
The sharing economy represents an emerging technology-enabled socioeconomic system. Given its disruptive nature, the sharing economy not only...
