SpringerLink
Log in

Consumer Decision-Making Strategies

  • Chapter
  • First Online:
Consumer Behavior in Practice

  • 502 Accesses

Abstract

Apply rational decision-making models to assess and predict consumer choices, equip** the ability to recognize and use these models to analyze and enhance consumer decision-making processes.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
EUR 29.95
Price includes VAT (Germany)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
EUR 71.68
Price includes VAT (Germany)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
EUR 69.54
Price includes VAT (Germany)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free ship** worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Dhar, R., & Simonson, I. (2003). The effect of forced choice on choice. Journal of Marketing Research, 40(2), 146–160.

    Article  Google Scholar 

  • Hsee, C. K., & Hastie, R. (2006). Decision and experience: Why don’t we choose what makes us happy? Trends in Cognitive Sciences, 10(1), 31–37.

    Article  Google Scholar 

  • Inman, J. J., McAlister, L., & Hoyer, W. D. (1990). Promotion signal: Proxy for a price cut? Journal of Consumer Research, 17(1), 74–81.

    Article  Google Scholar 

  • Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 79(6), 995–1006.

    Article  Google Scholar 

  • Payne, J. W., Bettman, J. R., & Johnson, E. J. (1988). Adaptive strategy selection in decision making. Journal of Experimental Psychology: Learning, Memory, and Cognition, 14(3), 534–552.

    Google Scholar 

  • Schwartz, B. (2004). The paradox of choice: Why more is less. Harper Perennial.

    Google Scholar 

  • Simonson, I., & Tversky, A. (1992). Choice in context: Tradeoff contrast and extremeness aversion. Journal of Marketing Research, 29(3), 281–295.

    Article  Google Scholar 

  • Slovic, P., Finucane, M. L., Peters, E., & MacGregor, D. G. (2002). The affect heuristic. European Journal of Operational Research, 177(3), 1333–1352.

    Article  Google Scholar 

  • Thaler, R. H. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior & Organization, 1(1), 39–60.

    Article  Google Scholar 

  • Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211(4481), 453–458.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Toronto Metropolitan University, Toronto, ON, Canada

    Eugene Y. Chan

Authors
  1. Eugene Y. Chan
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Eugene Y. Chan .

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Chan, E.Y. (2024). Consumer Decision-Making Strategies. In: Consumer Behavior in Practice. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-50947-6_1

Download citation

Publish with us

Policies and ethics

Search

Navigation