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Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing
The purpose of this study is to create, using big data from user content in retail marketing, a prediction approach to predicting consumer behavior....
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Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content
Consumers seek out online user-generated content to inform their purchase decisions because they perceive content created by other consumers as more...
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The Crystal Ball of User-Generated Content: Indication of P2P Lending Platform Failure
User-generated content (UGC) provides us with a rich channel to aggregate public information. The study examines whether UGC could predict the...
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How does social media influence car sales: the effects of firm-, user-, and professional-generated content
With the unprecedented influence of social media, firms are increasingly relying on social media as a channel for marketing interaction. While...
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Prescriptive graph analytics on the digital transformation in healthcare through user-generated content
As they swiftly evolve and become widely adopted, new technologies are fundamentally transforming the landscape of business models. Digital...
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The impact of user-generated content authorization on demand in the game industry
The expansion of information exchanges via social media among consumers has dramatically changed the consumer purchasing process. We empirically...
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Analysing user-generated content in sports events through the lens of the Spain brand
This study explores the UGC of two international sports events related to a country to analyse: (1) the way that two international sports...
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Do user-generated content and micro-celebrity posts encourage generation Z users to search online shop** behavior on social networking sites—the moderating role of sponsored ads
The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing behavior of Generation Z on...
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Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content
The COVID-19 pandemic has caused many entrepreneurs and small and medium enterprises (SMEs) to adapt their business models and business strategies to...
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User-Generated-Content vs. Brand-Generated-Content in Influencer Marketing
Consumers are progressively using social media networks to gain information regarding products. Word-of-mouth communication (WOM) in the online...
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Cultural differences in hospitality service evaluations: mining insights of user generated content
Online peer-to-peer platforms have been widely utilized to facilitate sharing vast amounts of user-generated content (UGC) in the hospitality...
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Data-driven strategies in operation management: mining user-generated content in Twitter
In recent years, the business ecosystem has focused on understanding new ways of automating, collecting, and analyzing data in order to improve...
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The impact of user-generated content on intention to select a travel destination
The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the...
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The Cognitive Effect of YouTube Video and User-Generated Content: A Preliminary Study
Nowadays, video-sharing social media platforms have become essential sources of information for tourists. In line with this trend, many destination...
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Helpful advertising messages reach consumers through user-generated videos: an empirical study from the audience involvement perspective
User-generated videos (UGVs) are popular in the e-business context. Product-related information in UGVs greatly facilitates online transactions. This...
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A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content
User-generated content (UGC) is an important source of information on products and services for consumers and firms. Although incentivizing...
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Estimating Tourist Arrivals by User Generated Content Volume in Periods of Extraordinary Demand Fluctuations
In extraordinary situations, like the Covid-19 pandemic, irregular demand fluctuations can hardly be predicted by traditional forecasting approaches....
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Will you buy my books? Investigating influential factors for the sales of user-generated e-books on a social commerce platform
In contrast to traditional e-commerce platforms, social commerce platforms offer users opportunities to communicate and profit, instead of merely...
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End of the “Prosumer” in News Media? User-Generated Content (UGC) Continues to Decrease as a Strategic Priority
This chapter takes on the less researched subject of social media innovation as a leadership and strategic issue. The study adopted a longitudinal...
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Promoting Brand Involvement through User Generated Content: An Abstract
Within the Service-Dominant-Logic – SDL framework (Vargo and Lusch 2004, 2008, 2016), and the Self-Determination Theory – SDT (Ryan and Deci 2000)...