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Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study
Livestreaming, as a new e-retail medium, empirically enhances performance. This paper proposes a theoretical framework for examining how...
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The dimension of popularity in the cryptocurrency market
This study investigates returns and popularity interactions for Bitcoin, Ethereum, Stellar and Monero using weekly data covering 208 weeks in the...
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An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Nowadays, advertising is regarded as one of the vital elements of marketing tools’ promotional strategies. Therefore, advertising is very important...
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The Growing Popularity of eSports Events: Insights from Parents
The article discusses the growing popularity of eSports events and aims to understand the parents’ perspective towards eSports and eSports events. As...
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On the Popularity of Internet of Things Projects in Online Communities
Online Internet of Things (IoT) communities allow IoT engineers to publish information about their projects to a wider audience of users. Despite the...
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Manufacturers’ social e-commerce channel selection strategy with social popularity concern
Social e-commerce has significantly changed consumers’ behavior in online purchasing and thus has become an important selling channel for businesses....
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The effects of cultural distance on online brand popularity
Given the increasing importance of social media in brand management, this research examines how cross-country cultural distance plays a role in...
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Popularity, novelty and relevance in point of interest recommendation: an experimental analysis
Recommender Systems (RSs) are often assessed in off-line settings by measuring the system precision in predicting the observed user’s ratings or...
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Effects of Endorsers Popularity and Gender on the Audience’s Attention to the Advertisement from a Neuromarketing Perspective: An Eye-Tracking Study
Nowadays, advertisement is known as one of the essential promotional components of marketing tools. Hence, advertisement plays a crucial role in...
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Explaining the Popularity of the Dynamic Capabilities Framework: A Comment
In the present paper, I suggest the reconceptualization of dynamic capabilities as the scientific method being applied in firms. This...
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How does social media influence car sales: the effects of firm-, user-, and professional-generated content
With the unprecedented influence of social media, firms are increasingly relying on social media as a channel for marketing interaction. While...
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A new cache replacement policy in named data network based on FIB table information
Named Data Network (NDN) is proposed for the Internet as an information-centric architecture. Content storing in the router’s cache plays a...
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The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps
This study investigates whether mobile app developers need to adjust their app store strategy depending on the popularity of their mobile apps. The...
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The Drivers of Video Popularity on YouTube: An Empirical Investigation
In this article, we present and test a model of drivers for video post popularity on YouTube. In this conceptual model, video characteristics such as...
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Identifying the antecedents of posts’ popularity on Facebook Fan Pages
Informed by the related theories of agenda-setting and framing, the purpose of this paper is to identify the antecedents of posts’ popularity on...
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City branding, discourse and politics: a case study on Compassionate Louisville
Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local...
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The effect of dynamic information cues on sales performance in live streaming e-commerce: an IFT and ELM perspective
Compared with traditional e-commerce, the advanced technology of live streaming e-commerce provides more dynamic information cues to enable viewers...
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Using machine learning to explore the determinants of service satisfaction with online healthcare platforms during the COVID-19 pandemic
This study investigates the determinants of service satisfaction with online healthcare platforms using machine learning (ML) algorithms. By training...
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Distributed content placement in cache-enabled small cell networks in the presence of malicious users
Caching popular files at the edge of wireless networks has been proved to be an effective strategy to reduce the content delivery delay and alleviate...
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We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty
Drawing on Russell's model of affect, this study examines brand love and emotional attachment as serial mediators of the relationship between...
