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How does social media influence car sales: the effects of firm-, user-, and professional-generated content
With the unprecedented influence of social media, firms are increasingly relying on social media as a channel for marketing interaction. While...
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Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content
Consumers seek out online user-generated content to inform their purchase decisions because they perceive content created by other consumers as more...
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Motives for Digital Content Consumption
This chapter first focuses on the pay-what-you-want (PWYW) pricing strategy, which has gained popularity among digital content platforms. We explore...
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The Crystal Ball of User-Generated Content: Indication of P2P Lending Platform Failure
User-generated content (UGC) provides us with a rich channel to aggregate public information. The study examines whether UGC could predict the...
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Content provision strategy selection for a media platform in the presence of traffic revenue
Inspired by the diversity of content provision and the importance of traffic revenue in media market, this paper investigates the pricing and...
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Analysing user-generated content in sports events through the lens of the Spain brand
This study explores the UGC of two international sports events related to a country to analyse: (1) the way that two international sports...
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Dynamics of Digital Content Consumption and Social Norm
This chapter examines the evolution of users’ digital content consumption behavior over time. Our empirical analysis indicates a decreasing trend in...
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Brand-generated social media content and its differential impact on loyalty program members
Social media and loyalty programs are mainstays of contemporary marketing, but despite their prominence—and their potential synergies—the two are...
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Professional Content Design
In Chap. 3, the special relation of the professional and content-related design to the corporate strategy and to the value-creating factors of the...
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Identifying transitions in corporate sustainability reporting: a content analysis of JSE/FTSE multinational sustainability reports from 2016 to 2021
The dominant practice governing sustainability reporting in the private sector is that of Corporate Social Responsibility (CSR) or Environmental...
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Artificial intelligence in Finance: a comprehensive review through bibliometric and content analysis
Over the past two decades, artificial intelligence (AI) has experienced rapid development and is being used in a wide range of sectors and...
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Corporate environmental responsiveness: a bibliometric and content analysis
Corporate environmental responsiveness (CERes) has attracted the attention of multiple stakeholders over the decades. However, recent literature...
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A Content Analysis-Based Review of Blockchain Technology’s Contribution to Business Competitive Advantage
Beyond blockchain’s essential characteristics and utility, it remains unclear how its adoption can improve business competitiveness. Specifically,...
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Assessment of the information content of the legal audit report by the credit officers of commercial banks in the Cameroonian context
The audit report, which is the culmination of the statutory audit assignment, has been the subject of several reforms, both in Africa and worldwide....
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Branded content experience in social media settings: a consumer culture theory perspective
Social media has become a primary medium for brands to engage their customers. Brands are continually looking for ways to provide favourable...
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Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation
Although Artificial Intelligence can offer significant business benefits, many consumers have negative perceptions of AI, leading to negative...
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Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication
There have been multiple research studies in recent days that have analyzed the growing role of social media in firms’ communication strategy as well...
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Digital Content Contribution and Consumption in Live Streaming
This chapter provides an overview of the live streaming industry, highlighting its three primary stakeholders: broadcasters, viewers, and platforms....
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Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship
The purpose of this chapter is to provide the results of the content analysis of the 35 collected articles. After reading all the articles and based...