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Understanding the outcomes of consumer ethnocentrism and country of origin’s image on e-purchase behavior after Covid-19: an empirical investigation
There has been an upsurge in e-commerce businesses during the past decade which exceeded unexpectedly during Covid-19. Using the social identity...
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Data modalities, consumer attributes and recommendation performance in the fashion industry
This paper investigates determinants of recommendation systems’ performance in an online experiment in a large European Internet footwear store. By...
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Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control
The happiness of their customers is the primary focus of quality improvement initiatives, and the happiness index is the primary benchmarking metric...
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Changes in consumer spending behavior during the COVID-19 pandemic across product categories
We examine changes in online consumer spending during the COVID-19 pandemic. Specifically, we compare consumer spending on various product categories...
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Scarcity in today´s consumer markets: sco** the research landscape by author keywords
Scarcity refers to not having enough of what one needs. This phenomenon has shaped individuals´ life since ancient times, nowadays ranging from...
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Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
This paper provides an overview of recent research that explores how digital technologies such as mobile devices, wearables, voice technology, and...
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Consumer Dynamics
Consumer behavior is evolving continuously through adaptation (fitting consumption to manufacturing and marketing ecosystems), divergence (changing...
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Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline
Marketing has become accepted and proven in science and practice over the past decades. Many principles of marketing have become self-evident, but...
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Evolving Consumer Representations and Roles
The way consumers consume goods has changed due to growing awareness of both unethical marketing techniques and the detrimental effects of those...
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Sustainable Consumer Behavior Patterns in Russia
This article is devoted to the issue of sustainable consumer behavior (SCB) in Russia. SCB is a global consumer trend and is increasingly manifested...
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Measuring situational factors in theory of attribution to consumer attitudes towards unlawful disposal of solid waste products in Ghana with special reference to Sunyani: a mediation and moderation analysis
Consumer attitudes towards the unlawful disposal of solid waste products in Ghana, particularly Sunyani, continue to be a challenge. The study is...
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Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes
While consumer stereoty** literature has provided useful insights into how various brand characteristics drive consumers’ stereotypical perceptions...
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Socially conscious consumer behavior: the role of ethical self-identity and priming
This research examines the roles that dispositional ethical self-identity (ESI) and situational priming play in socially conscious consumption...
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The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
Retailers often co-locate spatially to draw consumers, even though it increases price competition. The paper develops a structural model of entry and...
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Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and...
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Modeling the supply chain network in the fast-moving consumer goods industry during COVID-19 pandemic
The outbreak of the COVID-19 pandemic in recent years has raised serious concerns about the distribution of fast-moving consumer goods products,...
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Endogeneity of marketing variables in multicategory choice models
A regressor is endogenous if it is correlated with the unobserved residual of a model. Ignoring endogeneity may lead to biased coefficients. We deal...
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Luxury Consumer Behavior
The concept of luxury is intricate and multifaceted, going beyond simple utility or necessity. It speaks of goods, services, or encounters that are...
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Contracts for online retailers considering consumer intra-product showrooming
Given the proliferation of platform retailing in recent years, there is a need to understand the conditions under which online retailers would adopt...
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Technological, healthcare and consumer funds efficiency: influence of COVID-19
This paper aims to analyze the efficiency of the funds in technological, healthcare, and consumer cyclical sectors based on the U.S. News & World...