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Future of Communication and Interaction
The effects of digitization can now be seen in almost all life areas—from avatars to mixed reality. Communication will continue to change in the...
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Sound Design for Cinematic Virtual Reality: A State-of-the-Art Review
In the last decade, the rapid development of low-cost 360° cameras, Head Mounted Displays, smartphones, and open-source softwares have created new...
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The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality
The aim of the present study is to present a new research model which includes both extrinsic and intrinsic determinants that influence Pokémon-Go...
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Virtual Reality: A Simple Substitute or New Niche?
Since 2020, the tourism industry worldwide has been devastated as a result of the COVID-19 pandemic. Governments across the globe imposed strict...
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How Do Virtual AI Streamers Influence Viewers’ Livestream Shop** Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal
With the exponential growth of livestream shop** and the development of artificial intelligence (AI), virtual influencers powered by AI have become...
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Advertising in Virtual Reality: A Hierarchy of Effects Paradigm
Good adverts (ads) attract consumers and create a lasting and positive impression about a brand. Television has for years been the medium of choice...
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Projektbasierte Entwicklung digitaler Kompetenzen: Ein Einblick in die Erstellung einer Virtual Reality-Lernumgebung
Vor dem Hintergrund der zunehmenden Digitalisierung der Arbeitswelt beschäftigt sich dieses Kapitel damit, wie digitale Kompetenzen in...
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Barriers for the adoption of augmented reality business model in the Indian handloom industry
The handloom industry, one of the old industries in India, is facing declining growth due to a lack of adoption of new technology, such as augmented...
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Hybridization of metaheuristics and NLP approach to examine public opinion towards virtual voice assistants
Virtual voice assistants have become ubiquitous in our modern lives and continue to evolve. With the proliferation of virtual assistants such as...
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Effect of Virtual Reality Based Nursing Skills on the Performance Ability, Performance Confidence, and Practice Satisfaction of Nursing College Students
The development and application of remote learning using immersive technology have been accelerated in nursing colleges due to recent technological...
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The concept of an intelligent mobile application with elements of augmented reality and PLM software for value stream map**
Growing demands for variability, reducing losses and increasing production efficiency bring difficult tasks for business management. In order to cope...
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Virtual Reality und Metaverse – die Zukunft der immersiven Arbeit
Hollywood lebt uns diese Realität seit Jahrzehnten vor: das Abtauchen in eine virtuelle Welt. Ob bei Matrix, Ready Player One oder auch Tron – die...
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Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector
The integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communication channels within the tourism and hospitality industry is...
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Phenotropic Interaction
Traditional interactive systems are generally built to cater to the needs of the average user, resulting in interfaces that may exclude individuals...
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Designing Virtual Coaching Solutions
Especially older persons are prone to disabilities and chronic diseases. These chronic conditions pose a worldwide challenge, leading to...
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Designer and AR Technology: The Relationships Between the User and Virtual
A good communication strategy of an artefact must connect a multitude of elements, both in terms of content and shape, and make them become a vehicle...
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Virtual Reality Extension for Digital Twins of Machine Tools
Digital twins (DTs) provide numerous opportunities for value creation in manufacturing. Services enabled by DTs include remote monitoring of assets’...
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Development of an augmented reality remote maintenance adoption model through qualitative analysis of success factors
In recent decades, engineering manufacturers have increasingly adopted servitization strategies, making efficient maintenance service delivery a key...
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Virtual Reality and the End of Tourism? A Substitution Acceptance Model
This chapter examines the question of whether future virtual reality (VR) experiences will be accepted as substitutes for real tourism experiences....
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Antecedents and outcomes of virtual presence in online shop**: A perspective of SOR (Stimulus-Organism-Response) paradigm
By integrating theories of media richness, presence, perceive risk, flow, and social presence into the S-O-R paradigm, this study develops a...
