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Modern Web Platform Performance Principles
Modern web platforms play the main role in user engagement. Modern platforms provide high responsiveness, high performance, and a seamless...
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Revolutionizing consumer insights: the impact of fMRI in neuromarketing research
This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or...
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Digital Transformation, Leadership, and Markets
In the electronic era, the company environments are evolving into an insecure, composite, and indecisive atmosphere. This quick evolution can be...
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Introduction to Big Data Technology
Big data is no more “all just hype” but widely applied in nearly all aspects of our business, governments, and organizations with the technology...
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An Improved K-means Clustering Algorithm Towards an Efficient Data-Driven Modeling
K-means algorithm is one of the well-known unsupervised machine learning algorithms. The algorithm typically finds out distinct non-overlap**...
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Analytics Modules for Business Students
Data science is a relatively new requirement for business students. Historically, many business students shied away from business statistics and...
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The future is yesterday: Use of AI-driven facial recognition to enhance value in the travel and tourism industry
This study aims to investigate the role of artificial intelligence (AI) driven facial recognition to enhance a value proposition by influencing...
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Key Milestones in the Evolution of Knowledge Management: What Is Next?
The history of knowledge management (KM) is often categorized into three early eras: the first era focused on tools and technologies to ensure...
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Collaborative approaches in sustainable and resilient manufacturing
In recent years, the manufacturing sector is going through a major transformation, as reflected in the concept of Industry 4.0 and digital...
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NFTs and the Metaverse Revolution: Research Perspectives and Open Challenges
The Spatial Web vision aims towards the development of a multidimensional layer to the Web fabric where the physical layer is fused with some virtual...
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Industry 4.0-driven operations and supply chains for the circular economy: a bibliometric analysis
The Industry 4.0 (I4.0) concept paves the way for the circular economy (CE) as advanced digital technologies enable sustainability initiatives....
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Big Data Technologies
Big Data has emerged as a new technological paradigm during the last few years, because of the need to master the occurring exponential growth of...
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Augmented Reality in Interactive Marketing: The State-Of-The-Art and Emerging Trends
Recent years have seen a swift embracement of augmented reality (AR) as an interactive marketing tool, which has been accelerated even more rapidly...
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A grey multi criteria decision making application for analyzing the essential reasons of recurrent lane change
One of the most important reasons that endanger traffic safety is recurrent lane change. Lane change risks can be reduced with the identification and...
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Detecting voids in 3D printing using melt pool time series data
Powder Bed Fusion (PBF) has emerged as an important process in the additive manufacture of metals. However, PBF is sensitive to process parameters...
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Multimodal Wearable Intelligence for Dementia Care in Healthcare 4.0: a Survey
As a new revolution of Ubiquitous Computing and Internet of Things, multimodal wearable intelligence technique is rapidly becoming a new research...
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Examining the success of women of color-owned small and medium-sized enterprises in the United States: A system dynamics perspective
The objective of this study was to unravel the challenges confronting women of color (WoC)-owned small and medium-sized enterprises (SMEs) in the...
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Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
Positive electronic word-of-mouth (eWOM) is critical for ensuring brand engagement. Customer brand engagement (CBE) leads to eWOM creating a...
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Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands
The rise of social media platforms (SMPs) has increased information exchange, which can influence social consumer fashion brand engagement (SCFBE)....
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Theoretical Foundations: The Decision-Making Context
Building on the identified relevance of the organizational- (Chapter 2), team- and task context (Chapter 3), the current chapter introduces the...