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Consumer Decision-Making Strategies
Apply rational decision-makingdecision-making models to assess and predict consumer choices, equip** the ability to recognize and use these models...
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When the road is rocky: Investigating the role of vulnerability in consumer journeys
Journey research has primarily analyzed agentic, solo travelers making rational single-purchase decisions. In contrast, we examine a journey where...
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Drivers and consequences of consumer alienation in the French retail banking sector
The value co-destruction process has been heavily studied in recent years. However, most studies have focused on the value of co-destruction's...
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Consumer Perceptions. How Digital Marketing Has Changed Consumer Perceptions
This chapter examines how digital marketing has significantly transformed consumer perceptions by altering the way information is identified,...
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Reactive or proactive? An online retailer’s omnichannel strategy for managing consumer returns
This study investigates two popular omnichannel strategies for managing consumer returns. The reactive strategy is online–offline return partnership,...
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Forecasting e-commerce consumer returns: a systematic literature review
The substantial growth of e-commerce during the last years has led to a surge in consumer returns. Recently, research interest in consumer returns...
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Strategic Potential of Consumer Cooperatives in Competitive Retail Space: A Case of Warana Bazar, Maharashtra
Consumer Cooperatives are democratically managed enterprises catering to members’ consumer goods and service needs. They engage in retailing,...
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Discrete Choice Analysis of Japanese 5G Mobile Demand
This paper analyzes Japanese consumer preferences for mobile communication services including 5th generation mobile communication (5G). The analysis...
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The evolving field of consumer research through the lens of its top journals
Building on Simonson et al.’s (2001) review of consumer research, we examine the current state of the field through the methods, topics, and author...
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Consumer and Behavior
In this chapter, you will learn what is meant by consumer behavior, why knowledge about consumer behavior is important, how to represent complex...
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Using social presence theory to predict online consumer engagement in the emerging markets
The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The study is based on the social...
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Suboptimal food products in Indonesia: a sustainable consumption behavior choice experiment and unveiling the attributes with a causality approach
Suboptimal food products in Indonesia are identified as a set of attributes that indicate the sustainable transformation of consumer behavior. As...
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Cross-Cultural Consumer Behavior
The boundaries of geography no longer apply to the business world in today’s globalized economy. A thorough understanding of cross-cultural consumer...
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Machine learning for product choice prediction
The goal of this paper is to provide a point of empirical evidence as to how machine-learning techniques stack-up in their ability to predict...
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Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing
The purpose of this study is to create, using big data from user content in retail marketing, a prediction approach to predicting consumer behavior....
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Culture and Consumer Behavior
Understanding consumers in global markets demands deep insights into their cultural backgrounds. The first part of this chapter investigates how...
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Sustainable packaging design and the consumer perspective: a systematic literature review
Sustainable packaging is gaining increasing prominence as a factor in consumer decision-making. This research aims to review and synthesise the...
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Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor
Choice-based conjoint (CBC) analysis features prominently in market research to predict consumer purchases. This study focuses on two principles that...
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The impact of multi-type online advertising on the consumer engagement transition
The explosion in the volume and variety of online advertising has contributed to constantly changing consumer engagement states by influencing their...
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Influence of personalised advertising copy on consumer engagement: a field experiment approach
Personalised advertising copy refers to the use of AI technologies such as natural language processing and machine learning to generate individually...
