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  1. No Access

    Article

    Lyotropic Liquid Crystals of Palm Oils-Based Monoacylglycerols and Their Applications in Encapsulating Gac Fruit Oils

    This study demonstrated a novel technique for encapsulating β-carotene from Gac fruit oil using lyotropic liquid crystals (LLCs) made of palm oils-based monoacylglycerols (MAGs). The LLC dispersions were formu...

    Viet Nguyen, Tung Diep, Trinh Phung, Phuong Nguyen, Vinh Truong in Food Biophysics (2024)

  2. Article

    Open Access

    Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

    Mobile in-app advertising has become one of the most popular business advertising platforms in recent years. This relatively new advertising strategy’s annual spending has increased dramatically in recent year...

    Vinh Truong in Journal of Marketing Analytics (2023)

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  3. No Access

    Chapter

    Machine Learning Optimization in Computational Advertising—A Systematic Literature Review

    Most of the advertisements seen on PC and mobile devices these days are delivered by machines. Training them to understand user behaviors and the surrounding context is still an ongoing challenge that advertis...

    Vinh Truong, Vinh Hoang in Intelligent Systems Modeling and Simulation II (2022)

  4. Article

    Open Access

    Blood triglyceride levels are associated with DNA methylation at the serine metabolism gene PHGDH

    Efficient interventions to reduce blood triglycerides are few; newer and more tolerable intervention targets are needed. Understanding the molecular mechanisms underlying blood triglyceride levels variation is...

    Vinh Truong, Siying Huang, Jessica Dennis, Mathieu Lemire… in Scientific Reports (2017)

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