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  1. No Access

    Chapter

    The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing

    Nowadays, digital social networks represent a new way of being connected. These powerful tools widely present in our lives are a form of communication, information and social experience transversal to several ...

    Vera Barradas, María Victoria Carrillo Durán, Daniel Raposo in Perspective on Design (2020)

  2. No Access

    Chapter and Conference Paper

    Master in Food Design, the Creation of a New Brand Identity

    This article aims to address the issue of the importance of the creation of a new brand identity for a new master course. It’s intend understand the complexity of the creation of a new identity and what topic...

    Vera Barradas, Cátia Rijo… in Advances in Design and Digital Communication (2021)

  3. No Access

    Chapter and Conference Paper

    A Checklist Proposal to Evaluate the Quality of University Websites

    Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or i...

    Fátima Veríssimo, Daniel Raposo… in Advances in Design and Digital Communicati… (2022)

  4. No Access

    Chapter and Conference Paper

    Problematics of a Territorial Brand Visual Identity Creation: Portalegre Territory as a Case Study

    The identity of a territory comprises a complex and dynamic inexhaustible network. This article aims to understand the intersection between this complexity and the process of creating a graphic brand. This stu...

    Joaquim Elias Martins, Cátia Rijo, Vera Barradas in Advances in Design, Music and Arts II (2023)