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  1. Article

    Open Access

    Performance evaluation of different empirical models for reference evapotranspiration estimation over Udhagamandalm, The Nilgiris, India

    Evapotranspiration (ETo) is an important component of the hydrological cycle and reliable estimates of ETo are essential for assessing crop water requirements and irrigation management. Direct measurement of evap...

    P. Raja, Fathima Sona, U. Surendran, C. V. Srinivas, K. Kannan in Scientific Reports (2024)

  2. No Access

    Article

    Potentially Toxic Elements: Distribution, Ecological Risk Assessment and Sources Identification in a Himalayan Lake in India

    Most of the inland open-waters, especially lakes, have been the victim of enhanced man-induced perturbations and are in a critical phase of ecological transition. Lakes function as long-term sinks for many pol...

    T. Banerjee, V. Kumar, D. J. Sarkar, S. Roy, C. Jana, B. K. Behera in Agricultural Research (2024)

  3. No Access

    Article

    Gamma Decay Hindrance Factors Used in Systematic Configuration Assignments

    A simple empirical relation is proposed to correlate the K-hindrance factor with the number of quasiparticles in the state configuration. The reduced hindrance

    Y. P. Singh, V. Kumar, A. Shukla, M. K. Sharma in Physics of Particles and Nuclei Letters (2024)

  4. No Access

    Article

    The structural, stability, electronic, optical and thermodynamic properties of MoX2 (X= S, Se, and Te) under hydrostatic pressures: a plasmon approach and first-principle study

    The new equations have been developed for the structural and electronic properties using the plasmon calculations for the first time for 2-D MoX2 structures. Literature shows still an extensive study is required ...

    R. Santosh, S. Chandra, V. Kumar, B. M. M. Tripathi in Journal of Molecular Modeling (2024)

  5. No Access

    Article

    Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing

    Ridesharing platforms compensate drivers using a fixed commission system that does not systematically reward effective drivers, which reduces platform engagement. Unsurprisingly, driver transaction activity is...

    Orhan Bahadır Doğan, V. Kumar in Journal of the Academy of Marketing Science (2024)

  6. No Access

    Article

    Reexamine Valence Correlation Scheme for Yrast \(2^{+}\) States When Valence Nucleons in the Same Shell

    The variation of excitation energies \(E_{2^{+}}\) E ...

    V. Kumar, P. K. Rath in Brazilian Journal of Physics (2024)

  7. No Access

    Article

    Remediation of dye wastewater using radiation-functionalized polyurethane foam: A viable waste to wealth conversion strategy

    Gamma radiation-induced simultaneous irradiation grafting process has been employed to graft polyacrylic acid (PAA) onto polyurethane foam (PUF) waste and convert it into a value-added product: a functional ad...

    N. K. Goel, N. Misra, S. A. Shelkar in International Journal of Environmental Sci… (2024)

  8. Book Series

  9. No Access

    Chapter

    Transformative Marketing: A Marketing 5.0 Perspective

    Transformative marketing aims to leverage the potential of cutting-edge NATs to revolutionize the way businesses connect with their target audience. By harnessing the capabilities of new-age technologies, comp...

    V. Kumar, Philip Kotler in Transformative Marketing (2024)

  10. No Access

    Chapter and Conference Paper

    Impact Response of RC Beams Through Contacting and Non-contacting Sensors

    This paper presents the performance of reinforced concrete beams which were tested under an instrumented drop-weight impact testing facility. The reinforced concrete beams of size 2.5 × 0.25 × 0.15 m were made...

    S. Kumar, M. M. Dalbehera, V. Kumar in Dynamic Behavior of Soft and Hard Material… (2024)

  11. No Access

    Chapter

    When Brand Value Meets Customer Value

    This chapter provides an approach to link customer brand value with customer lifetime value. Specifically, this chapter outlines a seven-step approach for streamlining the monitoring of the overall performance...

    V. Kumar in Valuing Customer Engagement (2024)

  12. No Access

    Chapter

    What’s the Word Out There?

    This chapter discusses the value of referral programs and the customers that such programs bring, in both B2C and B2B contexts. This chapter introduces an analytical approach for calculating Customer Referral ...

    V. Kumar in Valuing Customer Engagement (2024)

  13. No Access

    Chapter

    We Need Your Help!

    This chapter introduces an approach to measure the value of customer knowledge and lists strategies that can be used to take advantage of the power of customer feedback/suggestions/ideas represented by custome...

    V. Kumar in Valuing Customer Engagement (2024)

  14. No Access

    Article

    An Overview of Molecular Interaction Studies of Binary/Ternary Liquid Mixtures with R4NI Salts Using Ultrasonic Velocity, Transport, Apparent Molar Volume, and Dielectric Constant Properties

    Due to the exceptional characteristics which result from using the ultrasonic technique, transport properties and related acoustical parameters of binary/ternary systems of different % compositions at variable...

    I. Saxena, V. Kumar, Aditya Gupta in Journal of Solution Chemistry (2024)

  15. No Access

    Chapter

    Transformative Marketing with Generative Artificial Intelligence

    Generative Artificial Intelligence, Generative AI (or GAI), is a form of AI that creates new content in text, imagery, audio, video, or synthetic data based on what it learned from the existing content. The pr...

    V. Kumar, Philip Kotler in Transformative Marketing (2024)

  16. No Access

    Chapter

    Transformative Marketing Using Blockchain

    In the NAT technology is rapidly gaining attention among firms and operates on a and is characterized as wherein data can be stored on servers anywhere in the world. Such a system allows for the creati...

    V. Kumar, Philip Kotler in Transformative Marketing (2024)

  17. No Access

    Chapter

    Customer Valuation Theory

    This chapter proposes an economic theory of customer valuation, namely, customer valuation theory (CVT), which conceptualizes the generation of value from customers to firms. The CVT traces the development of ...

    V. Kumar in Valuing Customer Engagement (2024)

  18. No Access

    Chapter

    Transformative Marketing with Metaverse

    Imagine a world in which the lines separating the real and virtual vanish, allowing people to travel through gorgeous landscapes, meet up with friends for a game on the other side of the globe, or create somet...

    V. Kumar, Philip Kotler in Transformative Marketing (2024)

  19. No Access

    Chapter

    Brand: “What Do You Think of Me?”

    This chapter discusses how firms can create and manage customer brand value, which is a part of the CEV framework. Accordingly, this chapter offers that brand value is reflected in a customer’s behavioral as w...

    V. Kumar in Valuing Customer Engagement (2024)

  20. No Access

    Chapter

    Transformative Marketing with Robotics

    have continued to capture our imagination since their first introduction in the 1950s. While academic investigations and commercial developments in technology continue to shape the field , popular culture ha...

    V. Kumar, Philip Kotler in Transformative Marketing (2024)

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