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1,095 Result(s)
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Article
Open AccessPerformance evaluation of different empirical models for reference evapotranspiration estimation over Udhagamandalm, The Nilgiris, India
Evapotranspiration (ETo) is an important component of the hydrological cycle and reliable estimates of ETo are essential for assessing crop water requirements and irrigation management. Direct measurement of evap...
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Article
Potentially Toxic Elements: Distribution, Ecological Risk Assessment and Sources Identification in a Himalayan Lake in India
Most of the inland open-waters, especially lakes, have been the victim of enhanced man-induced perturbations and are in a critical phase of ecological transition. Lakes function as long-term sinks for many pol...
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Article
Gamma Decay Hindrance Factors Used in Systematic Configuration Assignments
A simple empirical relation is proposed to correlate the K-hindrance factor with the number of quasiparticles in the state configuration. The reduced hindrance
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Article
The structural, stability, electronic, optical and thermodynamic properties of MoX2 (X= S, Se, and Te) under hydrostatic pressures: a plasmon approach and first-principle study
The new equations have been developed for the structural and electronic properties using the plasmon calculations for the first time for 2-D MoX2 structures. Literature shows still an extensive study is required ...
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Article
Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing
Ridesharing platforms compensate drivers using a fixed commission system that does not systematically reward effective drivers, which reduces platform engagement. Unsurprisingly, driver transaction activity is...
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Article
Reexamine Valence Correlation Scheme for Yrast \(2^{+}\) States When Valence Nucleons in the Same Shell
The variation of excitation energies \(E_{2^{+}}\) E ...
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Article
Remediation of dye wastewater using radiation-functionalized polyurethane foam: A viable waste to wealth conversion strategy
Gamma radiation-induced simultaneous irradiation grafting process has been employed to graft polyacrylic acid (PAA) onto polyurethane foam (PUF) waste and convert it into a value-added product: a functional ad...
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Book Series
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Chapter
Transformative Marketing: A Marketing 5.0 Perspective
Transformative marketing aims to leverage the potential of cutting-edge NATs to revolutionize the way businesses connect with their target audience. By harnessing the capabilities of new-age technologies, comp...
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Chapter and Conference Paper
Impact Response of RC Beams Through Contacting and Non-contacting Sensors
This paper presents the performance of reinforced concrete beams which were tested under an instrumented drop-weight impact testing facility. The reinforced concrete beams of size 2.5 × 0.25 × 0.15 m were made...
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Chapter
When Brand Value Meets Customer Value
This chapter provides an approach to link customer brand value with customer lifetime value. Specifically, this chapter outlines a seven-step approach for streamlining the monitoring of the overall performance...
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Chapter
What’s the Word Out There?
This chapter discusses the value of referral programs and the customers that such programs bring, in both B2C and B2B contexts. This chapter introduces an analytical approach for calculating Customer Referral ...
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Chapter
We Need Your Help!
This chapter introduces an approach to measure the value of customer knowledge and lists strategies that can be used to take advantage of the power of customer feedback/suggestions/ideas represented by custome...
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Article
An Overview of Molecular Interaction Studies of Binary/Ternary Liquid Mixtures with R4NI Salts Using Ultrasonic Velocity, Transport, Apparent Molar Volume, and Dielectric Constant Properties
Due to the exceptional characteristics which result from using the ultrasonic technique, transport properties and related acoustical parameters of binary/ternary systems of different % compositions at variable...
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Chapter
Transformative Marketing with Generative Artificial Intelligence
Generative Artificial Intelligence, Generative AI (or GAI), is a form of AI that creates new content in text, imagery, audio, video, or synthetic data based on what it learned from the existing content. The pr...
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Chapter
Transformative Marketing Using Blockchain
In the NAT technology is rapidly gaining attention among firms and operates on a and is characterized as wherein data can be stored on servers anywhere in the world. Such a system allows for the creati...
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Chapter
Customer Valuation Theory
This chapter proposes an economic theory of customer valuation, namely, customer valuation theory (CVT), which conceptualizes the generation of value from customers to firms. The CVT traces the development of ...
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Chapter
Transformative Marketing with Metaverse
Imagine a world in which the lines separating the real and virtual vanish, allowing people to travel through gorgeous landscapes, meet up with friends for a game on the other side of the globe, or create somet...
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Chapter
Brand: “What Do You Think of Me?”
This chapter discusses how firms can create and manage customer brand value, which is a part of the CEV framework. Accordingly, this chapter offers that brand value is reflected in a customer’s behavioral as w...
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Chapter
Transformative Marketing with Robotics
have continued to capture our imagination since their first introduction in the 1950s. While academic investigations and commercial developments in technology continue to shape the field , popular culture ha...