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Article
Open AccessIs face and information availability important in green purchasing among young consumers?
With the growing awareness of environmental issues available across various media platforms, consumers, particularly the younger generation, are more conscious of their consumption and its impact on the enviro...
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Article
Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shop**. This paper attempts to examine the trust element in the current pervasive use of the r...
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Article
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
The concept of the metaverse involves creating a fully immersive virtual world that allows users to interact with each other and digital objects in a way that is almost indistinguishable from reality. One of t...
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Article
The intangible values of live streaming and their effect on audience engagement
Although live streaming via social media offers consumers real-time shop** experiences and potentially increases sales volume, the intangible values carried by live streaming from the streamer’s perspective ...
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Article
Should I buy or not? Revisiting the concept and measurement of panic buying
Following various precautionary measures as executed by the government to curb the transmission of COVID-19, erratic changes in the form of temporary lockdowns and movement restrictions have created an emergen...
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Chapter and Conference Paper
What People Post During the Movement Control Order (MCO): A Content Analysis of Intagram’s Top Posts
The outbreak of the COVID-19 pandemic in the year 2020 led the government of Malaysia to impose the Movement Control Order (MCO) to limit the spread of the virus, which resulted in people becoming heavily reli...
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Chapter and Conference Paper
Examining Intentions to Use Mobile Check-In for Airlines Services: A View from East Malaysia Consumers
The purpose of this study was to determine the factors that influence both attitudes and behavioural intentions toward airline services via mobile check-in in East Malaysia. The intention of consumers to use ...
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Chapter and Conference Paper
Exploring the Technology Acceptance of Wearable Medical Devices Among the Younger Generation in Malaysia: The Role of Cognitive and Social Factors
The technological advancements in the contemporary world have made the offsite monitoring of patients possible, allowing individuals to keep track of their health by using wearable medical devices (WMDs). The ...
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Chapter and Conference Paper
Social Media Co-creation Activities Among Elderly Consumers: An Innovation Resistance Perspective
Since its inception, social media has disruptively transformed consumers’ consumption patterns. Social media's unique attributes that allow consumers to voice their opinion and engage in multi-way social conve...
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Chapter and Conference Paper
Research on Continued Intention to Adopt E-Learning in Bei**g University During Covid-19 Epidemic in China
The study aims to apply the TAM model to investigate further about the opinions of students at Peking University on the e-learning platform provided by the university. The research validates the impact of the ...
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Chapter and Conference Paper
Upskilling Educators for Pandemic Teaching: Using Video Technology in Higher Education
The popularization of technology in the higher education environment has raised awareness about the importance of educators’ technological knowledge for teaching and learning. The Technological Pedagogy Conten...
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Chapter and Conference Paper
Spreading Faster Than the Virus: Social Media in Spreading Panic Among Young Adults in Malaysia
The late-2019 Covid-19 outbreak has shifted global attention to social media. Governments used social media to raise public health awareness. However, the internet was flooded with disinformation and conspirac...
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Chapter and Conference Paper
Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator
Digital marketing has accelerated e-WOM (electronic word-of-mouth) growth and enabled openness in communication. E-WOM remains a widely accepted medium to achieve a competitive advantage, especially since cons...
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Chapter and Conference Paper
Online Learning During Covid-19 Pandemic: A View of Undergraduate Student Perspective in Malaysia
The advancement of technology changes the mode of operation worldwide education industry, where educational services can be delivered either in face-to-face or online teaching. The outbreak of COVID-19 forced ...
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Chapter and Conference Paper
Say Aye to AI: Customer Acceptance and Intention to Use Service Robots in the Hospitality Industry
As industrial revolution 4.0 is introduced, many turn into the use of technology and artificial intelligence (AI) in creating a new competitive advantage to business as well as create an automation that ease t...
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Chapter and Conference Paper
The Impact of Organ Donation Information Dissemination on Social Media Towards Registration of Organ Donors: A Moderating Role of Family Discussion
Recent literature on organ donation suggests that the dissemination of organ donation information on social media should be emphasised to increase the registration of organ donors.
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Chapter and Conference Paper
How Does User-Generated Content Affect Users’ Obsessive Use of Lifestyle-Sharing Mobile Social Networking Site?
Recently, lifestyle-sharing mobile social networking sites (m-SNS) are becoming more and more popular among young users in China. However, like other SNS platforms such as Facebook and WeChat, lifestyle-sharin...
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Chapter
Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse
Grounded on the S-O-R framework, this paper examines the impact of telepresence, interactivity, and social presence on users’ perceived enjoyment and value co-creation, which in turn, leads to continuous use i...
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Chapter
Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study
The study aims to systematically understand Augmented Reality (AR) technology user experience and adoption studies in recent years. AR technology has garnered significant attention due to its technological adv...
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Chapter
Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse
Due to rapid technological advancements, social media platforms have become one of the most significant applications in influencing consumer decisions in this digital era. This study used the Stimulus-Organism...
