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    Book

    Political Communication in Britain

    Campaigning, Media and Polling in the 2019 General Election

    Dr. Dominic Wring, Dr. Roger Mortimore (2022)

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    Chapter

    Background to the Campaign: From Confidence and Supply to the Oven-Ready Deal

    British politics entered a period of extraordinary flux following the narrow votes in favour of Leave in the 2016 EU Referendum and the Conservatives in the 2017 General Election. Although the latter campaign ...

    Dominic Wring, Roger Mortimore, Simon Atkinson in Political Communication in Britain (2022)

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    Book

    Political Communication in Britain

    Campaigning, Media and Polling in the 2017 General Election

    Prof. Dr. Dominic Wring (2019)

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    Chapter

    Seven Weeks Is a Long Time in Politics

    Against prior expectations the 2017 General Election proved to be a particularly dramatic campaign, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven...

    Dominic Wring, Roger Mortimore, Simon Atkinson in Political Communication in Britain (2019)

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    Book

    Political Communication in Britain

    Polling, Campaigning and Media in the 2015 General Election

    Dominic Wring, Roger Mortimore (2017)

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    Chapter

    Introduction

    During the closing stages of the General Election David Cameron brandished a letter written by an outgoing Labour Treasury minister joking ‘I’m afraid there is no money’. In the still ongoing financial uncerta...

    Dominic Wring, Roger Mortimore, Simon Atkinson in Political Communication in Britain (2017)

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    Chapter

    An Interview with Jeremy Sinclair

    Jeremy Sinclair reflects on his long career advising Conservatives as a leading member of the creative team that devised the ‘Labour Isn’t Working’ poster and other memorable advertising copy. Now Chairman of...

    Jeremy Sinclair, Simon Atkinson in Political Communication in Britain (2017)

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    Book

    Political Communication in Britain

    The Leader Debates, the Campaign and the Media in the 2010 General Election

    Dominic Wring, Roger Mortimore (2011)

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    Chapter

    Conclusion: Time for Change?

    Some general elections are quickly forgotten, mere milestones along the way of the country’s political odyssey. Others can be turning points — and not necessarily only those that result in a change of governme...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Chapter

    Were the Polls Wrong about the Lib Dems All Along?

    Opinion polls in modern elections serve several purposes. From the amount of attention that tends to be paid after the election to analysing the accuracy of the final ‘predictions’, it might seem that this rat...

    Simon Atkinson, Roger Mortimore in Political Communication in Britain (2011)

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    Book

    Political Communications

    The General Election Campaign of 2005

    Dominic Wring, Jane Green, Roger Mortimore (2007)

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    Chapter

    The Public and the Polls

    The pollsters’ chapters in this volume are concerned with the answers to two related questions. What methodology will best achieve our professional function of accurately measuring the opinions and predicting ...

    Roger Mortimore, Simon Atkinson in Political Communications (2007)