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    Article

    Mindfulness in marketing & consumption: a review & research agenda

    Purpose: During the last decade, studies on the theoretical models of mindful marketing and consumption have gained the attention of researchers due to the increased awareness concerning environmentalism among...

    Rajeev Kumar, Vineet Prabha, Vikas Kumar, Shubham Saxena in Management Review Quarterly (2024)

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    Chapter and Conference Paper

    Development of Flexible Rotor Balancing Procedure Using Response Matching Technique

    The two main methods used for flexible rotor balancing are Influence Coefficient Method (ICM) and Modal Balancing Method (MBM). ICM relies on experimental trial data with several trial masses installed sequent...

    Shubham Saxena, M. B. Deepthi Kumar in Vibration Engineering and Technology of Ma… (2024)

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    Chapter

    IoT-Based Smart Farming Using AI

    The human population is increasing at a very fast rate nowadays. It is predicted that the worldwide population will reach around 9.6 billion by 2050. To survive with such a vast population, the farming industr...

    Nirmal Kumar Rout, Sourav Das in AI to Improve e-Governance and Eminence of… (2023)

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    Chapter and Conference Paper

    Building of a Cloud Factory—A Platform for Digital Manufacturing

    This paper presents a case study of building of a cloud factory, a name given to digital order processing. This is achieved with the help of a Web-based interface as front end to capture inputs. The inputs are...

    Guruprasad Kuppu Rao, Jeet Palavwala in Industry 4.0 and Advanced Manufacturing (2021)

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    Chapter

    Toxicity: Its Assessment and Remediation in Important Medicinal Plants

    The use of plant-derived products as phytomedicines can be dated back to the time of ancient man. In recent years of advances, awareness regarding the importance of medicinal properties of plants and their cru...

    Sahil, Manvi Sharma, Adhip Das, Shubham Saxena in Medicinal and Aromatic Plants (2021)

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    Chapter and Conference Paper

    Applying Voronoi Structures to Artefacts for Style and Strength

    Voronoi patterns are widely found in nature. These can be very easily seen in a leaf of plant, skin of giraffe, wing of butterfly, etc. Voronoi patterns give clue about nature’s tendency to favor efficiency in...

    Guruprasad Kuppu Rao, Shubham Vishwakarma in Research into Design for a Connected World (2019)