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Chapter
The Brazilian Tourist on International Trips: A Behavioral Analysis
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. ...
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Chapter and Conference Paper
Social Media Choice of Generations Y and Z in the Portuguese Market
The growing acceptance and use of social media are influencing marketing practices and the way brands communicate with customers and look for ideas on new products, services, and offer improvements. The use of...
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Chapter and Conference Paper
From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing Mix: A Specific Analysis of the Coffee Market: The Portuguese Market
The goal of this study is to test the introduction of a new variable in the marketing mix—prompt—and how it may impact on consumers’ satisfaction and brand loyalty. Coffee was chosen to test this new variable ...
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Chapter and Conference Paper
Design and Development of a F-16 Fighter Pilot Training System Using Virtual Reality: First Insights
This project presents a study under development with the Portuguese Air Force in order to improve the ability of F-16 pilots to analyze post-flight data using virtual reality (VR) devices. The technology allow...
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Chapter and Conference Paper
Sensor Fusion for Mobile Robot Localization Using Extended Kalman Filter, UWB ToF and ArUco Markers
The ability to locate a robot is one of the main features to be truly autonomous. Different methodologies can be used to determine robots location as accurately as possible, however these methodologies present...
