Neuroscience in Information Systems Research
Applying Knowledge of Brain Functionality Without Neuroscience Tools
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Book
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Chapter
Introduction
Although information systems (IS) scholars have been applying neurophysiological tools for decades, a renewed call for drawing on the brain sciences as a reference discipline for the IS field took place in Dec...
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Chapter
Conclusion
The field of NeuroIS has made advancements during the recent past.
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Appendix B: Major Statements in the NeuroIS Literature on the Importance of Cognitive Neuroscience Knowledge Acquisition
In the following, we present major statements in the NeuroIS literature on the importance of becoming familiar with the neuroscience literature in a given study context and the application of neuroscience know...
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Chapter
Knowledge Production in Cognitive Neuroscience: Tests of Association, Necessity, and Sufficiency
While all domains in neuroscience might be relevant for NeuroIS research to some degree, the field of cognitive neuroscience has been identified as the major reference discipline (e.g., Dimoka et al. 2011).
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Chapter
Notes on the Application of the Approach
Application of our approach implies identification, processing, and use of neuroscience knowledge. In particular, the IS researcher must acquire knowledge on the neural correlates of the constructs of his or h...
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Appendix A: Review of Empirical NeuroIS Literature
To identify empirical NeuroIS papers published in peer-reviewed journals, we searched for articles via WEB OF KNOWLEDGESM (June 30, 2015). Specifically, we searched for “NeuroIS” based on the constraint <TOPIC>.
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Chapter
Appendix C: Conceptual Description of Basic Brain Functioning from a Cognitive Neuroscience Perspective
Throughout the history of cognitive neuroscience, there has been an ongoing debate as to whether a mental process (e.g., trust) is localized in a discrete brain region or whether it is represented by a distrib...
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Applying Knowledge of Brain Functionality Without Neuroscience Tools: Three Example Studies and Abstraction of the Underlying Logic
The main question addressed in this book is how IS scholars can apply neuroscience knowledge to advance IS research without necessarily using neuroscience tools.
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Appendix D: Description of Background Information on Online Trust
First, two studies (Sidorova et al. 2008; Steininger et al. 2009) identified trust as one of the major topics in both North American and European IS research. Sidorova et al. (2008), investigating the intellectua...
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Article
Consumer neuroscience the effect of retail brands on the perception of product packaging
Whereas classical marketing research is restricted to purely analyzing reported and/or behavioral data, the new research area of consumer neuroscience might be able to capture unconscious and emotional process...
