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  1. No Access

    Article

    Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective

    The substitution effect between online and traditional channel has received considerable attention from academics and practitioners; however, little is known about the relative size of the substitution effect ...

    Quansheng Wang, Peijian Song, Xue Yang in Electronic Markets (2013)

  2. No Access

    Chapter and Conference Paper

    Understanding Dynamic Competitive Technology Diffusion in Electronic Markets

    The extant literature on information technology (IT) diffusion has largely treated technology diffusion as a generic and independent process. This study, in contrast, examines the diffusion of different IT pro...

    Cheng Zhang, Peijian Song, Yunjie Xu… in Designing E-Business Systems. Markets, Ser… (2009)