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  1. No Access

    Article

    Ethical behavior a thought for defining loyalty in an offline

    It is critical to focus on the demands of the consumer in today’s fast-changing marketing landscape, particularly in financial services organizations. In the present context, customer centricity will not be ad...

    Namita Rajput, Urvashi Sharma, Baljeet Kaur… in International Journal of System Assurance … (2023)

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    Chapter

    International Production and Digital Economy

    In the global economic and political discourse, international production and digital economy is becoming a key topic. And in the global economy, massive digital and technology multinationals (MNCs) also assumi...

    Namita Rajput, Vikas Garg, Jyotsna… in Industry 4.0 and the Digital Transformatio… (2023)

  3. No Access

    Chapter

    International Business and Block-Chain Ventures

    This research discusses International Business and Block-chain ventures consequences of block-chain ventures. The author points out all the advantages block-chain ventures can generate with businesses searchin...

    Namita Rajput, Vikas Garg, Emilia Alaverdov… in Industry 4.0 and the Digital Transformatio… (2023)

  4. No Access

    Article

    Current global green marketing standard: changing market and company branding

    This research focuses on the function and benefits of eco-friendly marketing, particularly in the Indian market. A green marketing strategy encourages firms to use environmental inputs to create new, better go...

    Namita Rajput, Urvashi Sharma, Baljeet Kaur… in International Journal of System Assurance … (2022)

  5. No Access

    Chapter

    “Good Business Versus Being Good In Business”—Relationship Between Financial Performance and Corporate Social Responsibility in India

    Is the goal of wealth creation by a corporation antithesis of concern for society, or does it lead to social benefits? Though the search for a linkage between corporate social performance (CSP) and corporate f...

    Neeti Sanan, Namita Rajput, Sangeeta Yadav in Implementing Corporate Social Responsibility (2014)

  6. No Access

    Article

    Temperature dependence of pulse-induced mechanoluminescence excitation in coloured alkali halide crystals

    In practice, the relative efficiencies of different crystals are often determined under identical conditions of temperature and excitation. If the temperature of a crystal is increased or decreased with respec...

    Namita Rajput, S. Tiwari, B. P. Chandra in Bulletin of Materials Science (2004)