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Article
The role of perceived enjoyment and social norm in the adoption of technology with network externalities
The emergence of highly interactive media and the increased connectivity among people call for an investigation of usage behaviour of those media. People tend to rely heavily on peer-to-peer interaction influe...
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Chapter and Conference Paper
Key Factors for a Better Understanding of Mobile Java Games Customers
This paper presents first results of a research project conducted at the Vienna University of Economics and Business Administration. The focus of the project is to analyze customer perceptions towards Mobile J...