7 Result(s)
within
Michael Parent
Marketing
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Chapter and Conference Paper
Willingness to Participate: Understanding Consumer Participation Online
Companies strive, through branding and other efforts, to push their message out and create a high willingness to pay (WTP) where consumers feel there are few or no substitutes for what these companies are sell...
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Chapter and Conference Paper
Nugget Notes: A Simple Teaching Tool
Post-secondary instructors have many demands on their time, however student learning in their classes is one of their most important responsibly. We introduce Nugget Notes, a new teaching tool, that recognizes...
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Chapter and Conference Paper
Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market
Today’s international fine art market annually accounts for billions of dollars in revenue, millions of jobs, and boasts consumers who are among the world’s wealthiest and most influential individuals. Outside...
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Chapter and Conference Paper
Readability and Usefulness: Do the top 100 MBA Mission Statements say Anything?
Mission statements are an integral part of the strategic planning in higher education. Business Schools face a tough battle for students, faculty, and funds. Business schools have responded to increased compet...
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Chapter and Conference Paper
Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment
Institutions have begun to integrate pedagogical multimedia platforms such as distance learning and videos into courses. In this exploratory study, one such platform, Second Life, was used as a medium for inte...
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Chapter and Conference Paper
Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS
The democratization of the Internet and, subsequently, the growing popularity of amateur video production, have given rise to historic levels of voter empowerment. More specifically, the populace has turned to...
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Chapter and Conference Paper
In Search of Excellence: A Tool for Teaching Marketing Management?
An experiment is presented in which a failing corporation is described by executive MBA students as performing well on all of Peters and Watermans’ eight principles of excellence. Implications for using In Search...
