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Chapter and Conference Paper
Willingness to Participate: Understanding Consumer Participation Online
Companies strive, through branding and other efforts, to push their message out and create a high willingness to pay (WTP) where consumers feel there are few or no substitutes for what these companies are sell...
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Chapter and Conference Paper
Nugget Notes: A Simple Teaching Tool
Post-secondary instructors have many demands on their time, however student learning in their classes is one of their most important responsibly. We introduce Nugget Notes, a new teaching tool, that recognizes...
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Chapter and Conference Paper
Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market
Today’s international fine art market annually accounts for billions of dollars in revenue, millions of jobs, and boasts consumers who are among the world’s wealthiest and most influential individuals. Outside...
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Chapter and Conference Paper
Readability and Usefulness: Do the top 100 MBA Mission Statements say Anything?
Mission statements are an integral part of the strategic planning in higher education. Business Schools face a tough battle for students, faculty, and funds. Business schools have responded to increased compet...
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Chapter and Conference Paper
Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment
Institutions have begun to integrate pedagogical multimedia platforms such as distance learning and videos into courses. In this exploratory study, one such platform, Second Life, was used as a medium for inte...
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Chapter and Conference Paper
Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS
The democratization of the Internet and, subsequently, the growing popularity of amateur video production, have given rise to historic levels of voter empowerment. More specifically, the populace has turned to...
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Chapter and Conference Paper
In Search of Excellence: A Tool for Teaching Marketing Management?
An experiment is presented in which a failing corporation is described by executive MBA students as performing well on all of Peters and Watermans’ eight principles of excellence. Implications for using In Search...
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Article
Robbing Peter to Pay Paul: The Differential Effect of GSS Restrictiveness on Process Satisfaction and Group Cohesion
That Group Support Systems (GSS) can enhance group performance has been revealed by several studies. Studies have also demonstrated a favorable influence on process satisfaction. However, GSS research has draw...
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Article
GSS for Multi-Organizational Collaboration: Reflections on Process and Content
Multi-organizational collaboration has become the norm for modern organizations as they seek to survive and prosper in increasingly turbulent times. These collaborations can take many forms, but face problems ...
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Article
A model of electronic commerce adoption by small voluntary organizations
The study discussed in this paper uses case studies of six small voluntary organizations to determine the primary factors that influence electronic commerce (EC) adoption. The findings indicate that perceived ben...
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Article
The Role of Leadership in Group Support Systems Failure
This paper reports on a research case study in which the use of a Group Support System (GSS) by a multi-organizational alliance failed. The paper argues that the leadership style of the meeting champion may be...
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Article
NORMUL: A FORTRAN program for testing multivariate normality
NORMUL is a FORTRAN program that provides a test of whether data conform to a multivariate normal distribution. The method involves correlating Mahalanobis distances for observed data with expected chi-square ...
