Value Creation in International Business
Volume 2: An SME Perspective
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Open AccessThe Curvilinear Impact of Cultural Friction on Foreign Divestment
International business scholars have long recognized the potential influence of cultural differences on foreign divestment; however, the empirical results are mixed. Our study helps resolve this contradiction ...
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To Exist or to Exit? Dynamic Managerial Capabilities and Global Connectedness in Foreign Divestment
International business scholars have recognized a crucial role of top managers at headquarters in strategic decisions and organizational performance. However, the managerial roles in making foreign divestment ...
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Enhancing International Buyer-Seller Relationship Quality and Long-Term Orientation Using Emotional Intelligence: The Moderating Role of Foreign Culture
Building on Emotion Regulation Theory, we examine the role of an exporter’s emotional intelligence (EI) in enhancing the quality and boosting the long-term orientation of the working relationship with its impo...
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Open AccessSocial media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing stra...
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Formal and Informal Institutional Differences Between Home and Host Country and Location Choice: Evidence from the Spanish Hotel Industry
Using secondary data of internationalized Spanish hotel chains, this research attempts to examine the role of formal and informal institutional differences between home and host country from the foreign locati...
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Equity Ownership Strategy in Greenfield Investments: Influences of Host Country Infrastructure and MNE Resources in Emerging Markets
This chapter addresses equity ownership strategy in greenfield investments by multinational enterprises (MNEs) in the emerging markets (EMs). It is one of the few studies to hypothesize and analyze influences ...
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Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets
Although withdrawal from a foreign market is a quite common decision for internationalized firms in the current competitive environment, it is apparent that this phenomenon has received rather scant attention ...
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Patterns of SME’s Marketing Mix Combinations and Their Characteristics in Export Markets
Standardization versus adaptation of the marketing mix strategy in foreign markets has been one of the key research areas in international marketing since the late 1960s. Based on the existing studies we have ...
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Value Creation in the Internationalization of SMEs
When discussing the role of value creation in international business, the meanings and interpretations of value are essential in understanding its contextual manifestations. Somehow, it seems we know what value m...
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Meanings and Interpretations of Value and Value Creation
When discussing the role of value creation in international business, the meanings and interpretations of “value” are essential in understanding its contextual manifestations. Somehow, it seems we know what “v...
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Hofstede Cultural Framework and Advertising Research: An Assessment of the Literature
The Hofstede’s cultural framework has been frequently used to investigate the influences of culture on advertising (Chang et al., 2009). For instance, the model has been used to explain the cross-cultural diff...
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Value Creation in International Joint Ventures: Impact of Inter-Partner Factors and Location
One key goal when establishing international joint ventures (IJVs) is to create value in different ways for the partnering firms. The value creation can be via new innovations, more effective production proces...
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Multilevel Analysis of Ownership Mode Strategy in China
Foreign direct investments’ (FDIs) entry mode strategy has received considerable attention from researchers in both the international business (IB) and the strategic management field (Zhao et al., 2004; Brouth...
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Liability of Country of Origin and Postacquisition Strategies of Emerging Market MNCs in Advanced Economies
International acquisitions (IAs) have become an increasingly important strategy for firms in global economies. In particular, IAs by emerging market multinational corporations (EMNCs) are rapidly gaining impor...
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Subsidiary Survival of Multinational Enterprises in China: An Analysis of Nordic Firms
Internationalisation of multinational enterprises (MNEs) has received considerable attention in the international business (IB) literature in the past decades. Survival of MNEs’ subsidiaries is of great intere...
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Control Position Strategy, Cultural Distance, Conflict Resolution Strategies and Performance of International Joint Ventures
Facing fierce global competition, firms often establish international joint ventures (IJVs) with foreign firms (Kwon, 2013). However, researchers notice a high rate of IJV failure (e.g. Hennart, Kim and Zeng, ...
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Entry Motives, Psychic Effects and Post-Acquisition Strategies of Emerging Economy Multinationals in Developed Countries
Acquisitions are among the most popular entry strategies abroad applied by multinational firms. These firms enter the acquisitions of foreign companies for numerous reasons, mainly to attain new competences, b...
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Longitudinal Internationalization Processes of Born Globals: Three Chinese Cases of Radical Change and the Global Crisis
The research interests in SMEs’ internationalization processes have increased rapidly in recent decades. Internationalization processes have been studied for many years through different theoretical approaches...
