Skip to main content

1 Result(s)

within Jens Sommer Remove this filter Business and Management Remove this filter

and

  1. No Access

    Article

    Consumer neuroscience the effect of retail brands on the perception of product packaging

    Whereas classical marketing research is restricted to purely analyzing reported and/or behavioral data, the new research area of consumer neuroscience might be able to capture unconscious and emotional process...

    Marco Hubert, Mirja Hubert, Jens Sommer, Peter H. Kenning in Marketing Review St. Gallen (2009)