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Article
Influences of place attachment and social media affordances on online brand community continuance
The emergence and rapid development of social media have brought customers to become an indispensable part of brand activities through conversation and co-creation with the brand. Factors affecting customers’ ...
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Chapter and Conference Paper
Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance
Online brand communities not only enhance customer loyalty and experience but also help in building a closer relationship among brands, suppliers, and other customers, contributing to a healthy and positive i...
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Chapter and Conference Paper
Distinct Impact of Information Access Patterns on Supplier’s Non-contractible Investments and Adaptation for Supply Chain Agility
This study explores how distinct information access patterns affect a supplier’s supply chain agility. A supplier’s specific investments for IT-enabled supply chain coordination and relational adaptation in su...
