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Chapter and Conference Paper
Evaluating Effects of Environmental and Financial-Savings Messaging on Decision-Making Using Electrodermal Activity
Understanding how we make decisions has far-reaching practical implications from medicine to marketing as it is a fundamental cognitive construct intertwined in our everyday lives. Even though there is researc...
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Chapter and Conference Paper
Interpersonal Synchrony Protocol for Cooperative Team Dynamics During Competitive E-Gaming
The performance of a team is tightly connected to how well its members communicate and collaborate while working towards shared objectives, a process known as group cognition. In competitive team sports, strat...
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Chapter and Conference Paper
Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity
The use of mobile, low-cost, and wearable sensors to measure physiological activity, continuously and non-intrusively during everyday tasks has the potential to improve our understanding of human perception, c...
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Chapter and Conference Paper
The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking
Visual messaging has been widely researched in psychology and communications specifically within the area of advertising [2, 3]. Such messaging research seeks to identify the characteristics and variables within ...
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Chapter and Conference Paper
Measuring the Effects of Messaging on Consumer Decision-Making Using Functional Near Infrared Spectroscopy
Understanding the impact of messaging on choice from a neural perspective is a major research interest in the fields of cognitive science, psychology, business and communications. In this study, we investigate...
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Chapter and Conference Paper
Reliability of Consumer Choices for Conflicting Price Promotions
Decisional conflict arises when all options of a multiple dimensional decisions task has equal or close to equal expected utility, causing additional mental effort. In this study, we investigated the potential...
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Chapter and Conference Paper
Using fNIRS and EDA to Investigate the Effects of Messaging Related to a Dimensional Theory of Emotion
Effective techniques for the analysis of messaging strategies is critical as targeted messaging is ubiquitous in society and a major research interest in the fields of psychology, business, marketing and commu...
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Chapter and Conference Paper
The Effects of Advertising on Cognitive Performance
The market for beverages providing a cognitive boost is growing. Marketers often highlight the benefits of such drinks in their advertisements. Can such communications influence consumers’ actual cognitive per...
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Chapter and Conference Paper
Electrodermal Activity in Ambulatory Settings: A Narrative Review of Literature
Electrodermal activity (EDA) is a portable, non-invasive and wearable sensor that measures skin electrical properties to track correlates of autonomic nervous system activity. Although EDA utilization is spars...
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Chapter and Conference Paper
Brain Based Assessment of Consumer Preferences for Cognition Enhancing Hot Beverages
A current trend in food advertising is to emphasize the benefits provided by such products. However, the impact of such messaging on consumer decision-making and cognition is not well understood. Using a new g...
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Chapter and Conference Paper
The Effects of Incentives in a Choice-Based Conjoint Pricing Study
This study investigates the effects of incentives on a consumer’s choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers’ ...
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Chapter and Conference Paper
Machine Usability Effects on Preferences for Hot Drinks
Research suggests that usability of a machine affects consumers’ preference for the machine. However, there is no research available to explain if evaluation of a product prepared using that machine, is likely...
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Article
Open AccessConversant or clueless? Chlamydia-related knowledge and practice of general practitioners in Western Australia
A survey of Western Australia's general practitioners' (GPs') knowledge and practices relating to genital chlamydia infection was conducted in mid-2005, prior to a multi-media campaign which encouraged 15–24 y...
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Article
Economic Evaluation of Long Term Management Strategies for Erosive Oesophagitis
Objective: To compare the expected costs and outcomes of alternative strategies for the management of patients with erosive oesophagitis.
