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  1. No Access

    Article

    Analysis of online position auctions for search engine marketing

    Sponsored advertising on search engines is one of the fastest growing online advertising marketplaces. The space available for paid ads, or positions, is sold using auctions and payment is calculated consideri...

    Margarida V. B. Santos, Isabel Mota, Pedro Campos in Journal of Marketing Analytics (2023)

  2. No Access

    Chapter

    Models of Spatial Competition: A Critical 2012–2018 Update

    This paper picks up from a literature and bibliometric review published in Papers in Regional Science (Biscaia and Mota, Models of Spatial Competition: A Critical Review. Papers in Regional Science, 9 (4), 851–87...

    Ricardo Biscaia, Isabel Mota in Spatial Economics Volume I (2020)

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    Chapter

    The Influence of Creativity on Entrepreneurship: The Portuguese Case

    Literature shows that a high level of new firm creation significantly contributes to regional economic performance and is a clear sign of a thriving economy; hence, the understanding of the factors promoting n...

    André Olim, Isabel Mota, Sandra T. Silva in Entrepreneurship, Human Capital, and Regio… (2015)

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    Article

    Comparing Strategies of Collaborative Networks for R&D: An Agent-Based Study

    In this work we analyze the evolving dynamics of different strategies of collaborative networks that emerge from the creation and diffusion of knowledge. An evolutionary economic approach is adopted by introdu...

    Pedro Campos, Pavel Brazdil, Isabel Mota in Computational Economics (2013)

  5. Chapter and Conference Paper

    Computational Results of Membership in R&D Cooperation Networks: To Be or Not To Be in a Research Joint Venture

    In this study, we analyze firms’ membership in R&D (Research and Development) cooperation networks trough simulation methods. Our main research hypothesis is that the membership in cooperation networks is rela...

    Duarte Leite, Pedro Campos, Isabel Mota in Adaptation and Value Creating Collaborativ… (2011)